Twitter Can Generate Sales

Or increase your expenses, depending on how you look at it. Let me explain… I just signed  papers with my new insurance carrier, Guilderland  Agency – a company I discovered and made first contact with entirely on Twitter. Before going to the last Tech Valley Social Media Breakfast event, I took the liberty of following everyone who was on the RSVP list, including @AlbanyInsurance.  I now know @AlbanyInsurance as Ryan Hanley, my new agent.

I was in the market for insurance as it was, and during the event, I saw some Tweets from Ryan and thought to my self – “Hey, I bet that guy sells insurance.” I direct messaged him on Twitter, and wa-la, we connected by phone the next business day. That was a few weeks ago — and today, I signed my policy papers with him in person.

While he was at the office, I thought about how this was a real-life case study happening in front of our eyes. This was a real example of how Twitter can help you generate word of mouth. If Ryan wasn’t tweeting as @AlbanyInsurance, I never would have connected with him and I’d have signed with a different insurance carrier today.

So I made Ryan a few bucks today – though my new policy did cost me a few.