So how can you successfully use Twitter for your ecommerce business? Lets take a look at woot.com for a great example. Woot.com is one of the most popular “deal-of-the-day” websites. Woot has a pretty amazing and powerful business model – they sell one thing a day at a great price, and once it’s out of stock, they don’t sell anything else until the next day when they announce their new deal. They got so popular that they joined up with Yahoo! Shopping in September 2007 to power the network’s deal-of-the-day.
Woot has a perfect model for Twitter since they only sell one item per day. Using Twitter as one of their many marketing channels, they announce their deal-of-the-day to their followers. If a Twitter follower is interested, they can proceed to woot.com to purchase. Woot currently has over 1.6 million Twitter followers and that number grows every day (last summer, they were just under 680,000). That means that over a half million people are receiving a daily tweet from Woot who might not visit the website on a daily basis.
Even if you don’t just sell one product a day like Woot, you can still increase your marketing footprint using Twitter to send sales items, featured products, coupon codes, and more. Twitter is a great way to turn your ecommerce customers into repeat buyers – and it will cost you next to nothing, especially if you integrate Twitter into your ecommerce shopping cart platform to automate your tweets.