Meticulosity » twitter

Twitter Can Generate Sales

Admin — Mon, 10 May 2010 20:56:13 +0000

Or increase your expenses, depending on how you look at it. Let me explain… I just signed papers with my new insurance carrier, Guilderland Agency – a company I discovered and made first contact with entirely on Twitter. Before going to the last Tech Valley Social Media Breakfast event, I took the liberty of following everyone who was on the RSVP list, including @AlbanyInsurance. I now know @AlbanyInsurance as Ryan Hanley, my new agent.

I was in the market for insurance as it was, and during the event, I saw some Tweets from Ryan and thought to my self – “Hey, I bet that guy sells insurance.” I direct messaged him on Twitter, and wa-la, we connected by phone the next business day. That was a few weeks ago — and today, I signed my policy papers with him in person.

While he was at the office, I thought about how this was a real-life case study happening in front of our eyes. This was a real example of how Twitter can help you generate word of mouth. If Ryan wasn’t tweeting as @AlbanyInsurance, I never would have connected with him and I’d have signed with a different insurance carrier today.

So I made Ryan a few bucks today – though my new policy did cost me a few.

Why Online Retailers Should Tweet

Admin — Fri, 12 Mar 2010 16:39:47 +0000

So how can you successfully use Twitter for your ecommerce business? Lets take a look at woot.com for a great example. Woot.com is one of the most popular “deal-of-the-day” websites. Woot has a pretty amazing and powerful business model – they sell one thing a day at a great price, and once it’s out of stock, they don’t sell anything else until the next day when they announce their new deal. They got so popular that they joined up with Yahoo! Shopping in September 2007 to power the network’s deal-of-the-day.

Woot has a perfect model for Twitter since they only sell one item per day. Using Twitter as one of their many marketing channels, they announce their deal-of-the-day to their followers. If a Twitter follower is interested, they can proceed to woot.com to purchase. Woot currently has over 1.6 million Twitter followers and that number grows every day (last summer, they were just under 680,000). That means that over a half million people are receiving a daily tweet from Woot who might not visit the website on a daily basis.

Even if you don’t just sell one product a day like Woot, you can still increase your marketing footprint using Twitter to send sales items, featured products, coupon codes, and more. Twitter is a great way to turn your ecommerce customers into repeat buyers – and it will cost you next to nothing, especially if you integrate Twitter into your ecommerce shopping cart platform to automate your tweets.

The Starbucks Formula for Social Media Success

Admin — Fri, 29 Jan 2010 16:18:04 +0000

Here’s a great blog article from The Next Web on how Starbucks has used social media to grow their brand. With millions of Facebook and Twitter followers, they must be doing something right.

Read the article here.