The Conversion Blog

Tanya Wigmore

Tanya Wigmore
Tanya is our Chief Marketing Officer. She's an expert in digital marketing; SEO, paid search, social media, email marketing, and more. When she's not updating her numerous Google & HubSpot certifications, she's A/B testing to improve conversion rates for our clients.

Recent Posts

Creating Better Advertising Reports in HubSpot

[fa icon="calendar'] Nov 27, 2018 / by Tanya Wigmore posted in HubSpot, Advertising, Analytics, Facebook Ads [fa icon="comment"] 1 Comment

Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics. 

Let's take a look 👀

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Using Filters & Exclusions to Improve Google Analytics Data

[fa icon="calendar'] Nov 02, 2018 / by Tanya Wigmore posted in SEO, Analytics [fa icon="comment"] 1 Comment

Google Analytics is a fantastic tool to help you identify who is coming to your site, how they got there and what they did while they were visiting. However, if you don't take a few minutes to set up some key data filters, the data that you're looking at is going to be full of junk that's distorting your data. If your data sucks, the decisions you make based on it might too. 

If you want better data integrity from your Google Analytics account, you'll want to consider adding filters.

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Managing NAP Inconsistencies to Improve Local Business Rankings

[fa icon="calendar'] Aug 08, 2018 / by Tanya Wigmore posted in Social Media, SEO, Local Search, Google My Business, Facebook [fa icon="comment"] 3 Comments

Having your local business rank well on Google Maps & Google Local Search Results is absolutely essential to drive new new customers to your store instead of having them wander over to a competitor. Having NAP consistency (name, address, place consistency) is one of the most important things to rank better on Google Maps and get that foot traffic.

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Tips to Conduct a HubSpot Contact Audit

[fa icon="calendar'] Aug 07, 2018 / by Tanya Wigmore posted in Email Marketing, Inbound Marketing, HubSpot, CRM [fa icon="comment"] 1 Comment

You've decided that it's time to clean up your HubSpot contacts database. There are some people who consistently bounce, there are some old (and questionably obtained) contacts and there are those who you just know are in there twice because they've moved companies at some point in the last few years. Tackling your contacts list in an actionable way can be tricky, especially if you have a LOT of contacts, so here's a starting point for your reference.

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Meticulosity Shines on Clutch!

[fa icon="calendar'] Aug 06, 2018 / by Tanya Wigmore posted in Magento, Website Development, Agency, Awards [fa icon="comment"] 0 Comments

Our name says it all. Meticulosity has a keen eye for detail — for diligently learning about what matters most to our clients, translating our ideas into designs, and optimized websites with custom Magento web development, which we then leverage to increase traffic and sales. The holistic design, development, and marketing solutions offered by our team always prioritize our clients and communities, and due to this service-based approach for our partners, we’ve been featured on Clutch for our efforts and excellence.

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