The Conversion Blog

Tanya Wigmore

Tanya Wigmore
Tanya is our VP Marketing. She's focused on digital marketing; SEO, paid search, social media, email marketing, and more. Certified in Google Analytics, Google AdWords, a SEMPO Member, she has various Inbound Marketing Certifications.

Recent Posts

Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 44, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

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Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

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THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 43, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

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If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

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How Your Job as a Digital Marketer Will Change in 2018

[fa icon="calendar'] Jan 04, 2018 / by Tanya Wigmore posted in SEO, Inbound Marketing, Chatbots, Facebook

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There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation going to put you out of a job, will you need to learn some new skills, or will you be able to coast through 2018 unscathed?

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Does Your ccTLD Make a Difference for Rankings?

[fa icon="calendar'] / by Tanya Wigmore posted in SEO, Ecommerce, Local Search

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Yes. In some cases, having a country specific top level domain (your "country code top-level domain", or ccTLD) of the country you are targeting can significantly increase your search engine rankings in that country.

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Growth-Driven Development

[fa icon="calendar'] / by Tanya Wigmore posted in Growth-Driven Design, Inbound Marketing, Growth-Driven Development, Website Development

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Most engagements with a web development company are structured in one of two ways; one-off products such as site launches and platform migrations, or as development retailers to apply patches, fix things that are broken, and to provide reactive assistance on development tasks. But there is a better way...

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