As ecommerce sales are growing at such a fast pace, it is important to capitalize the digital platforms. 

Callout extensions are used to highlight your value add. This is where you provide the reasons why someone would want to select you instead of one of your competitors. Do you offer free shipping?..

Creating an AdWords campaign for your international market is highly challenging and in order to make the most of it, continuous optimization is crucial. Google AdWords (now called Google Ads) is..

Negative keyword lists are as important to your PPC campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your..

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't..

AdWords is consistently changing their ad formats and if you’re not yet aware of what AdWords ad extensions are, I’m going to assume you’re new to the AdWords game. Pre-ad extensions, a Google..

Adding extensions is an exceptional way to increase conversions, clicks and CTRs on Google search. They are useful tools to increase visibility, customer trust, store perception, and ad revenue...

A good reputation can go a long way. With Google AdWords Review Extensions, you have the opportunity to include reviews, awards and testimonials below your text ads. And what’s even better? These..

It’s important to give your customers a better idea of your products and services before they click your ad. With the structured snippets extension, you can do exactly this! The extension helps..