If you want to list your products on Google Shopping and have a Magento CMS, here’s how to do it.
Step 1: Create Google Merchant Center Account
First things first, you’re going to need a Google Merchant Center account if you want to list your products. Google Merchant Center is the place you go to upload your data feed, that will them be used in Google AdWords for your Google Shopping ads.
Once your account is set up, take a look at some of the sample feeds to get an idea of what data fields you’re going to want to include in your feed.
Generate the Export
Step 2: Get a Custom Feed Generator
If you work with a Magento development partner, like ourselves, you can just ask them to do the export and they’ll likely have a great solution for your Magento product feed. However, if you don’t have a Magento development team at your disposal, there are some good export tools available in the Magento Marketplace:
- Simple Google Shopping
- GoMage Feed Pro
- Advanced Product Feeds
- Google Shopping Feed Magento Extension
Most of these generate pretty clean data feeds formatted the way that they need to be for uploading, though depending on your products, you may need to do some light data massaging. (shameless plug: did you know that we also make some great Magento extensions?)
Step 3: Export Your Data
Run the chosen feed generator and see what you get. Make sure that it hits all of the product feed specification requirements so you don’t run into any issues when you upload. Also make sure that you’re included as much information as possible so that you can get the best visibility for your products.
Step 4: Submit a Test Data Feed
Now you need to register your data feed. There are some specific targets you’ll need to set here, so check out Google’s Data Feed Registration page for more info about these targets. Submitting a test feed with just a few products is a good way to get the wrinkles out of the small feed before moving ahead with your full feed. The Google feed debugger is a good tool if you are getting feed errors.
Step 5: Submit Your Full Data Feed
When you upload your feed you’ll be specifying how frequently it will be updated; you’ll want to make sure you update it any time your inventory changes, and at the absolute minimum, every 30 days. If you don’t refresh it within 30 days, that data feed will expire and your ads will no longer show. If your feed is stalling, or if certain groups of products are updated more frequently than others, consider breaking your feed into small sub-feeds to ensure that you always have the most frequent data.
Step 6: Link your Merchant Center to AdWords
Create some ads, set some bids, and sell your products!
Need help optimizing those product groups? Contact us.