With the year well under-way, it’s time for online merchants to review their plans for 2018. In particular, because of the increasing need for mobile-first sites and voice optimization, reviewing your ecommerce platform is an essential component to remaining competitive.
If you’re not already using it, Magento 2 could be the ideal platform for you. Let’s take a look at what you should consider when evaluating whether to upgrade.
Powerful Magento 2 Extensions
An ecommerce platform is only as good as the extensions you use with them so an important consideration for upgrading to Magento 2 are your extension requirements. Magento 2 has a huge database of extensions available already and partner Magento agencies are releasing new Magento 2 extensions every day.
A particular extension we’re really excited about this year is Magento 2’s one click purchasing feature. Similar to the feature Amazon has been dominating with over a decade, out of all the ecommerce platforms Magento 2 is the only platform currently offering the one-click checkout feature as standard. Instant purchasing is provides returning customers with the ability to skip checkout steps using previously stored payment information. Shortening the time it takes to place an order by over 90%, this is especially relevant for those seeking to drive impulse sales and focus on mobile sales. With mobile-first design more important than ever for SEO in 2018, it makes sense to optimize your ecommerce platform for mobile too.
As custom Magento developers, and global leaders in Magento development, we know a thing or two about the extensions available with Magento 2 and how to get the most out of them with custom development.
Perfectly Scaled to Your Business
There aren’t any ecommerce platforms that scale to your business the way Magento 2 does. Growing your ecommerce business is made simple through Magento 2, as it can easily handle enterprise-level traffic for rapidly-growing merchants. The platform offers faster loading times, with increased optimization, and the ability to manage high peak traffic.
Cache improvements in Magento 2.2 specifically have accelerated HTTP processes for users and in turn speed up site load times. Load times are an essential factor to consider when evaluating the effectiveness of your ecommerce site. A delay of even one second for page load times can reduce conversions by 7%.
Improved B2B Functionality
B2B merchants will be interested to hear the ways in which Magento 2 is more suited than ever for their business needs. Allowing B2B customers and merchants to monitor quotes, the independent account management capabilities allow corporate buyers to manage all quotes in one place.
Since 93% of B2B buyers prefer to purchase online direct from vendors, the powerful tools created for B2B vendors in Magento 2.2 make it an ideal ecommerce platform for those seeking to grow their B2B sales.
The more successful your ecommerce business, the higher the risk of fraud. This unfortunate fact is something Magento 2 combats with direct integration to Signifyd. Beyond identifying and rejecting fraud attempts, Signifyd also offers 100% chargeback protection allowing higher order acceptance rates with lower risk.
Custom Magento 2 Development
At the end of last year, we were listed among the top Magento developers in the world. Upgrading sites to Magento 2 and creating heavily customized ecommerce sites for high performing merchants is something we do all the time.