Collective Beauty Brands' mission is to serve the beauty industry by providing innovative, high-quality products and true business partnerships. They have two brands: Color Space™ and Back Of Bottle™, or BOB.
Color Space™ is an organization on a mission to bring genuine care, superior products, transformative education, and a profitable business model to the world of hair color. Back Of Bottle™ brings the ingredient space to the forefront by making it the name of the line.
We used a growth-driven design approach to deliver Collective Beauty Brands a new and improved website and merged both their Color Space™ and Back of Bottle™ brands by housing them under one ecommerce platform.