When building your e-commerce website for the best user experience, one of the first things you should test is the page load speed.
Your website’s page load times can give you an edge over the competition or just push you over the edge. The quicker your web pages load, the happier your customers will be. Customers tend to be intolerant of slow page loads.
If it takes too long, chances are they will leave and never come back. Here are some numbers to ponder:
So how does page load impact e-commerce websites? Read on to learn more.
Many factors can cause slow page loads, such as media, caching, redirecting, and source code, to name just a few.
Caching stores frequently used data on your customer’s memory. Each website has components that stay the same on all webpages such as images and stylesheets, and they can be saved in visitors’ browsers for future use.
Your site will load faster with browser caching enabled because it won’t have to retrieve those components from the server every time a customer visits your site or moves from one webpage to another.
When your site redirects from a landing page, it will increase the page load time which translates to customers impatiently waiting with their credit card in hand.
Of course, you want to create a good user experience on your e-commerce site. But, providing these experiences requires adding additional elements such as stylesheets, images, and videos. Consider that each of these elements consumes resources on your users’ CPU, memory, and network which affect page load times.
When your site’s source code is sloppy or contains unnecessary elements, it delays page loading. Therefore, it is important to make scripts as small and as lean as possible.
When visitors bounce from your site because they got tired of waiting for a page to load, it doesn’t matter how well constructed your site design. The accumulation of these types of quick exits increases the bounce rate.
Page load speed is an official ranking factor in Google’s algorithm. Google interprets bounces as a sign that your content is of low quality or relevance and will move you down in the search results.
The impact to your e-commerce site translates to less organic traffic, fewer conversions, and a lack of SEO rankings.
At Meticulosity, you will find a team of dedicated experts in digital marketing. To find out how we can help improve your e-commerce site’s performance, contact us today to schedule a free consultation!