The Conversion Blog

Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 44, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

[fa icon="comment"] 0 Comments

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

Read More [fa icon="long-arrow-right"]

THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 43, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

[fa icon="comment"] 0 Comments

If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

Read More [fa icon="long-arrow-right"]

Top 3 Social Media Growth Hacks for FinTech Companies

[fa icon="calendar'] Jan 31, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, FinTech Marketing

[fa icon="comment"] 0 Comments

Interest in blockchain and FinTech is, for the most part, still tied to the value of Bitcoin in USD as people slowly begin to understand what the technology is about but while recent fluctuations in Bitcoin, Ripple, Ethereum and other cryptocurrencies might have you doubting your resolve social media growth is possible with or without the massive search volumes we’re seeing this year for the keywords “blockchain” and “ico”, and this growth can in turn drive more traffic to your site. Here are our top 3 social media growth hacks that companies in the FinTech and blockchain space can utilize today.

Read More [fa icon="long-arrow-right"]

Meticulosity Accepted Into Forbes Agency Council

[fa icon="calendar'] Jan 26, 2018 / by David Ward posted in News, Agency, Awards

[fa icon="comment"] 0 Comments

Meticulosity have been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Read More [fa icon="long-arrow-right"]

Creating a FinTech Marketing Strategy to Kill It in 2018

[fa icon="calendar'] Jan 15, 2018 / by Amy Hayward posted in Inbound Marketing, Content Marketing, FinTech Marketing

[fa icon="comment"] 0 Comments

With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but might not know how to build your user base, find investors, and explain your complex product to the masses. The best way to bring your idea to the people is with Inbound Marketing. Leveraging this form of online marketing for FinTech companies allows you to turn complete strangers into loyal users, customers, and even evangelists.

Inbound FinTech Marketing is a vast process, but there are a few things you can implement today to help you kill it in 2018. Let’s take a look at where you can start:

Read More [fa icon="long-arrow-right"]