The Conversion Blog

Using Facebook and Instagram to Increase Sales Over the Holidays

[fa icon="calendar'] Oct 11, 2018 / by Amy Hayward posted in Facebook Ads, Holiday Marketing, Facebook, Social Media Management, Social Media

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If you’re not already on top of your Facebook holiday ad spend you’re missing out on huge potential revenue. Although much of the planning for your Q4 advertising should have happened months ago it’s not too late to jump in and start leveraging the power of Facebook and Instagram paid ads to reach more customers and increase conversions over the holidays.

Q4 matters when it comes to sales on social media. According to Facebook, 20% of shoppers start buying their gifts in October with 49% buying in November. Here’s a look at what you can do today to kickstart conversions and make the most of seasonal interest in your ecommerce site or store.

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Using Facebook Audiences To Leverage Engagement

[fa icon="calendar'] Oct 08, 2018 / by Amy Hayward posted in Social Media Management, Social Media, Facebook, Advertising, Facebook Ads

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Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might.  You’re not alone if you’ve seen a dramatic drop in engagement on your posts this year. 

Let’s take a closer look at how the news feed on Facebook is changing, as well as tips and tricks you can use to reach people using audience settings in Facebook paid ads.

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Leveraging Pinterest for Your Ecommerce Site

[fa icon="calendar'] Oct 03, 2018 / by David Ward posted in Social Media, Ecommerce

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Predicted to top $1billion in ad revenue by 2020, Pinterest is an often under-utilized platform that's growing daily. While not everyone's ecommerce content is appropriate for Pinterest, the potential for sales is huge in specific industries. In recent years we've seen growth specifically in home and interior areas, as well as in the food and clothing sectors.

Given that, as of 2018, 40% of Pinterest users have a household income of over $100k if you're not already using this platform to generate qualified leads on your site you're missing out.

Let's take a deeper look at how you can leverage Pinterest to increase sales. 👀

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How to Leverage on Google My Business Insights

[fa icon="calendar'] Sep 24, 2018 / by Erica Matsheza posted in Google My Business, Local Search, Analytics

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Leveraging Google My Business Insights can help you bridge the gap in your local SEO data to more effectively optimize your local listings and improve your overall local strategy.

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Reducing Abandoned Carts on Your Ecommerce Site

[fa icon="calendar'] Sep 13, 2018 / by Amy Hayward posted in Magento, Ecommerce, Abandoned Carts, Email Marketing, HubSpot Automation

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There's nothing worse than watching sales dip and abandoned carts skyrocket on your ecommerce site. Here's the good news: if you’re struggling with sales optimization you’re not entirely alone — a striking 75.6% of carts were abandoned in 2018. It’s clear that there’s real potential value in re-engaging these leads, nurturing them into customers, but how can you get started with this? 

Take a look at some of our top tips for ecommerce sites when it comes to conversion optimization and leading nurturing. Using these tricks, you’ll be able to supercharge your processes today.

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