The Conversion Blog

Managing NAP Inconsistencies to Improve Local Business Rankings

[fa icon="calendar'] Aug 08, 2018 / by Tanya Wigmore posted in Social Media, SEO, Local Search, Google My Business, Facebook

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Having your local business rank well on Google Maps & Google Local Search Results is absolutely essential to drive new new customers to your store instead of having them wander over to a competitor. Having NAP consistency (name, address, place consistency) is one of the most important things to rank better on Google Maps and get that foot traffic.

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Tips to Conduct a HubSpot Contact Audit

[fa icon="calendar'] Aug 07, 2018 / by Tanya Wigmore posted in Email Marketing, HubSpot, CRM

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You've decided that it's time to clean up your HubSpot contacts database. There are some people who consistently bounce, there are some old (and questionably obtained) contacts and there are those who you just know are in there twice because they've moved companies at some point in the last few years. Tackling your contacts list in an actionable way can be tricky, especially if you have a LOT of contacts, so here's a starting point for your reference.

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Meticulosity Shines on Clutch!

[fa icon="calendar'] Aug 06, 2018 / by Tanya Wigmore posted in Magento, Website Development, Agency, Awards

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Our name says it all. Meticulosity has a keen eye for detail — for diligently learning about what matters most to our clients, translating our ideas into designs, and optimized websites with custom Magento web development, which we then leverage to increase traffic and sales. The holistic design, development, and marketing solutions offered by our team always prioritize our clients and communities, and due to this service-based approach for our partners, we’ve been featured on Clutch for our efforts and excellence.

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Leveraging Magento for True Holiday Marketing Success

[fa icon="calendar'] Aug 01, 2018 / by Amy Hayward posted in SEO, Ecommerce, Magento, Inbound Marketing, Content Management System, Holiday Marketing

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We’ve said it once, and we’ll say it again, leaving your holiday campaign planning until Q3 is a very seat-of-your-pants approach to ecommerce marketing. That said, if for whatever reason you’re putting together your strategies just now we have the perfect post for you that is going to maximize conversions and increase sales over the holidays when it comes to your Magento store.

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Why You Should Delete HubSpot Contacts

[fa icon="calendar'] Jul 24, 2018 / by Tanya Wigmore posted in Email Marketing, HubSpot

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As a HubSpot user you know know that your contact database is a goldmine of sales opportunity. Having lots of segmented lists, custom workflows, lead scoring and full contact records can help you be an agile marketer ready to deliver custom content for the right contacts at the right time. But sometimes we can get a little greedy with our contact list and keep people on it much longer than we need to. 

Here are four reasons why you should delete your HubSpot contacts:

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