Here at Meticulosity we're proud to offer impactful end-to-end digital marketing services, the foundations of which are in HubSpot COS, Magento, WordPress, and ecommerce development. Because our team specializes in complex sites that need to marry form and function, we're super excited to announce that once again we're in the top five agencies in the world when it comes to ecommerce development and ranked among the top for Magento development.
Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics.
Let's take a look 👀
Inbound marketing isn't only about driving traffic to your website or app, it's also about converting visitors into leads when they land on your site. The more qualified those leads are the better and the great thing about inbound marketing is that when you do it right a great deal of those leads will be qualified.
The process of making sure your site is turning strangers into customers and visitors into contacts is called conversion rate optimization and it's something you should be doing on a regular basis.
Whether it’s signing up for a newsletter, downloading an application, making a purchase, or creating an account, these conversions are important if you want to turn sessions into sales.
Here are some of our top tips for getting started with conversion rate optimization:
If you’re using Facebook Ads you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most experienced advertisers. Facebook Ads are highly effective, and can have incredibly high click through rates, but time and again it can be hard to know exactly how to refine your ads for performance without stopping an entire campaign and starting again fresh.
Here’s a closer look at what optimizing ad performance actually means in a Facebook Ad Account when it comes to bids, target costs, bid caps, and optimization. Let's fix your Facebook financials once and for all.
Google Analytics is a fantastic tool to help you identify who is coming to your site, how they got there and what they did while they were visiting. However, if you don't take a few minutes to set up some key data filters, the data that you're looking at is going to be full of junk that's distorting your data. If your data sucks, the decisions you make based on it might too.
If you want better data integrity from your Google Analytics account, you'll want to consider adding filters.