The Conversion Blog

It's a new year and you're searching for ways to revive your Facebook ad campaigns. It might seem impossible to determine why your campaigns are underspending, overspending, not delivering, or just under-performing but the truth of the matter is there are several things to look out for when your Facebook paid ads aren't doing so well.

Here are the top 9 issues with Facebook Ads and solutions that can help you troubleshoot tricky or underspending campaigns today and solve the issues your ads might be facing.

One of the biggest issues we’ve been seeing again and again over the past 2 years within enterprise client organizations is the inability of internal service delivery to keep up with marketing and operational velocity. Customers are demanding needs be met faster and faster, and while customer-focused organizations have built marketing and sales teams to respond – the fact remains that most technical teams haven’t been able to keep pace.

Here at Meticulosity we're proud to offer impactful end-to-end digital marketing services, the foundations of which are in HubSpot COS, Magento, WordPress, and ecommerce development. Because our team specializes in complex sites that need to marry form and function, we're super excited to announce that once again we're in the top five agencies in the world when it comes to ecommerce development and ranked among the top for Magento development.

Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics. 

Let's take a look 👀

Inbound marketing isn't only about driving traffic to your website or app, it's also about converting visitors into leads when they land on your site. The more qualified those leads are the better and the great thing about inbound marketing is that when you do it right a great deal of those leads will be qualified.

The process of making sure your site is turning strangers into customers and visitors into contacts is called conversion rate optimization and it's something you should be doing on a regular basis.

Whether it’s signing up for a newsletter, downloading an application, making a purchase, or creating an account, these conversions are important if you want to turn sessions into sales.

Here are some of our top tips for getting started with conversion rate optimization: