The Conversion Blog

Why FinTech Needs Inbound Marketing More Than Ever

[fa icon="calendar'] Apr 13, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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Your innovative FinTech service or product could revolutionize the world but it doesn’t mean much if nobody’s heard of it. Here’s a look at how Inbound Marketing is more relevant than ever when it comes to blockchain services in the face of recent changes to regulation within the online advertising industry.

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The Link Between Voice Search and Local Search

[fa icon="calendar'] Mar 28, 2018 / by Erica Matsheza posted in SEO, Local Search, Google My Business

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Voice search is transforming the world, and the future of local search now lies in voice. Google has predicted that by 2020, around 50% of search queries will be voice searches. With a great low rating of 4.9% word error rate, Google’s speech recognition technology continues to develop, optimize and perfect voice search experiences. Today, 20 percent of search queries on Google and Android devices are voice searches. Now is the time to optimize local search leveraging voice search strategies.

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Meticulosity Joins Pledge 1% Giving Back

[fa icon="calendar'] Mar 26, 2018 / by Amy Hayward posted in News, Agency

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We're delighted to announce that Meticulosity has joined Pledge 1%! This is a global movement where companies of all sizes integrate giving back into their culture and values.

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Practitioner Listings in Google My Business

[fa icon="calendar'] Mar 22, 2018 / by Erica Matsheza posted in SEO, Local Search, Google My Business

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Google My Business pages, or Google Places pages, are the local business listings that you see in the Google Search Results and Map Search Results to help you find physical business locations. They are incredibly important for local search rankings. But what about when your local practitioners get a lot of search volume, can you optimize local search for individuals?

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The Best Podcasts for Inbound FinTech Marketing

[fa icon="calendar'] Mar 21, 2018 / by Amy Hayward posted in FinTech Marketing, Podcast, Blockchain Marketing

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When looking to market your ICO and create a buzz around your FinTech company there’s a whole host of information out there on where to get started. From creating buyer personas, to killing it at social– maybe you already know you want to approach this using Inbound FinTech Marketing but you’re not sure where to get started. Or perhaps you think there’s almost too much information or that you just don’t have time to work and read all of this advice.

If you’re strapped for time, that’s okay, because there are a lot of other ways to digest knowledge quickly – and one of the best ways by listening to podcasts. Here are a few of our favorite podcasts to give you a flavor of what’s out there. These are suitable for smaller business as well as enterprise level projects. Listen to these while working on your FinTech product or service and absorb the wisdom.

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