The Inbound Executive

Cannabis Marketing in Kelowna

[fa icon="calendar'] May 23, 2019 / by David Ward posted in Inbound Marketing, Content Marketing [fa icon="comment"] 0 Comments

Canada has entered a whole new market after legalizing recreational cannabis in October 2018. Well aware of the possible explosion in advertising, the federal government and cities like Kelowna are working hard to ensure that cannabis products are promoted in a safe and healthy way. While this legislation may seem daunting to navigate, we have a few guidelines that will hopefully make things more manageable. 

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Top 9 Facebook Ad Performance Issues & Solutions: Troubleshoot Your Campaigns

[fa icon="calendar'] Feb 13, 2019 / by Amy Hayward posted in Social Media, Advertising, Social Media Management, Facebook Ads [fa icon="comment"] 1 Comment

It's a new year and you're searching for ways to revive your Facebook ad campaigns. It might seem impossible to determine why your campaigns are underspending, overspending, not delivering, or just under-performing but the truth of the matter is there are several things to look out for when your Facebook paid ads aren't doing so well.

Here are the top 9 issues with Facebook Ads and solutions that can help you troubleshoot tricky or underspending campaigns today and solve the issues your ads might be facing.

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Can DevOps Unlock Your Marketing Agency's Future?

[fa icon="calendar'] Dec 12, 2018 / by David Ward posted in Growth-Driven Design, Growth-Driven Development, Agency, DevOps [fa icon="comment"] 1 Comment

One of the biggest issues we’ve been seeing again and again over the past 2 years within enterprise client organizations is the inability of internal service delivery to keep up with marketing and operational velocity. Customers are demanding needs be met faster and faster, and while customer-focused organizations have built marketing and sales teams to respond – the fact remains that most technical teams haven’t been able to keep pace.

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Creating Better Advertising Reports in HubSpot

[fa icon="calendar'] Nov 27, 2018 / by Tanya Wigmore posted in HubSpot, Advertising, Analytics, Facebook Ads [fa icon="comment"] 1 Comment

Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics. 

Let's take a look 👀

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What is Conversion Rate Optimization? Increase Your Website Conversions

[fa icon="calendar'] Nov 20, 2018 / by Lynn Genske posted in Ecommerce, Inbound Marketing, Conversion Rate Optimization [fa icon="comment"] 3 Comments

Inbound marketing isn't only about driving traffic to your website or app, it's also about converting visitors into leads when they land on your site. The more qualified those leads are the better and the great thing about inbound marketing is that when you do it right a great deal of those leads will be qualified.

The process of making sure your site is turning strangers into customers and visitors into contacts is called conversion rate optimization and it's something you should be doing on a regular basis.

Whether it’s signing up for a newsletter, downloading an application, making a purchase, or creating an account, these conversions are important if you want to turn sessions into sales.

Here are some of our top tips for getting started with conversion rate optimization:

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