As a result of the current pandemic, many businesses have started to really appreciate the importance of social media and digital marketing. By increasing your presence and visibility online, you..

A lot of organizations use headless applications these days and many people are wanting to know whether or not HubSpot can be a headless CMS. Today we're going to look at what "headless" means,..

Google algorithm changes can come suddenly and cause a lot of stress for you and your business. You may be worrying that you will lose organic rankings or that your SEO will become weaker. If you..

The documentary, The Social Dilemma is all the rage on Netflix right now, and it has sparked fear in many viewers who were unaware of how much they are being “watched” through their devices and..

If you’re using a vanity URL for a marketing campaign, you want to make sure you’re tracking all those sweet leads in Google Analytics. 

At its most basic, micro-targeting is the hyper-segmentation of audiences coupled with personalized messages or offers to increase conversions. Your favorite brands do this all the time, and it’s..

In today’s world of shrinking borders, multiculturalism, and global ecommerce, it’s common for companies to have websites and content in different languages. Whether they’re targeting different..

As ecommerce sales are growing at such a fast pace, it is important to capitalize the digital platforms.