Predicted to top $1billion in ad revenue by 2020, Pinterest is an often under-utilized platform that's growing daily. While not everyone's ecommerce content is appropriate for Pinterest, the potential for sales is huge in specific industries. In recent years we've seen growth specifically in home and interior areas, as well as in the food and clothing sectors.
Given that, as of 2018, 40% of Pinterest users have a household income of over $100k if you're not already using this platform to generate qualified leads on your site you're missing out.
Let's take a deeper look at how you can leverage Pinterest to increase sales. 👀