Tanya Wigmore, Vice-President of Marketing at Meticulosity, compares content management systems WordPress and HubSpot.
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Choosing the right platform for your business can be tough, especially if you don’t have a large tech background. Luckily, there are tools and platforms designed for quick setup and very little coding.
According to Wigmore, WordPress is ideal for simple set up and quick updates:
“In order to determine what a perfect CMS is for the company, we need to consider how it will be used. If it's simply intended for managing a website and making changes to a blog, WordPress is great; it's easy to install and customize, and it's user-friendly as well. Most of our WordPress customers can simply go in and make their own changes, but the system can be limiting if they want to use the site as a full client-relationship-building tool.”
On the other hand, HubSpot’s CRM integration and sophisticated marketing features is ideal for lead tracking and long sales cycles:
“That's where HubSpot really has the advantage, given that we can collect customer-data, use cookies, see where everyone is while going through the website, and tag people during the sales funnel. HubSpot is a CRM, but it can also integrate all the marketing efforts of the client's social media, email marketing, offline activity and call tracking. All reporting can be made within HubSpot, so there is one dashboard for measuring all marketing campaigns and their effectiveness. It's closed-loop reporting, which is nice and easy. If someone wants to use the CRM as a sales tool, HubSpot is the better option.”
Finally, the most important piece of advice is you should be prepared for your websites to be constantly evolving:
"It's important to know, for anyone thinking of building a new website, changing their CMS or relaunching an existing page, that the site is never 100% complete. People shouldn't worry about ironing out all the wrinkles before the launch, since they can continue to edit the page as they go. No website is set in stone, and it should remain flexible to changes."
At the end of the day, you should focus on what functionalities and aspects you need prior to setting up a site to find the right platform for you. Migrating websites from one platform to another isn’t always the easiest process.