Picture the scene: a tiny hotel room in a questionable part of Hong Kong and one man sat with Pikachu and SpongeBob flash drives (one of each respectively) plugged into his laptop using them to run a secret program in order to systematically and utterly destroy cryptographic "toxic waste" that the cryptocurrency zcash creates.
This might sound shady – more than that, it might seem like a scene taken directly from some kind of thriller movie – but earlier this year blockchain developer Cody Burns did exactly that along with a handful of other Fintech coders.
This ritual is normal for zcash, destroying a certain type of data is a vital way to ensure security on the zcash system, but it’s stories like this, and the on-the-surface complex nature of cryptocurrencies and blockchain, that can make it seem like marketing blockchain to the masses is an impossible task. Blockchain can still sound like something straight out of a sci-fi novel to many, so how can you communicate its worth (and the importance of your FinTech product) to the masses?
Luckily, FinTech marketing is not impossible. In fact, with the right campaign you can easily increase your leads and expand your audience and drive qualified traffic to build your user base.
In particular, video marketing is a fast and easy way to help people understand your systems in blockchain. Taking advantage of the visual nature of videos – and various auto play functions on sites like Facebook, can increase conversions and help spread the word. Here’s a look at the advantages of video to market blockchain technology:
More than 500 million hours of videos are watched on YouTube every day, and 45% of people watch more than an hour of Facebook or YouTube videos a week. People are consuming vast amounts of visual media online every day so creating video content for blockchain is an easy way to entice an audience. Beyond simple viewership, video posts have 135% higher organic reach than regular photo post on social and videos on landing pages can increase conversions by 80% or more.
Dominating keyword searches is a vital part of any search optimization strategy, feeding into your making plans. A great way to stay at the top of a keyword is to generate quality content but, more than that, having a video on your landing pages makes it 53% more likely to show up on page 1 of the SERP.
Viewers of videos reportedly retain 95% of a message when they watch it in a video compared to 10% when reading it in text, which can make it ideal for finding investors, taking your ICO live and explaining your product to the masses.
When you’re making videos for your blockchain there are several key things to keep in mind, and action where possible: