The onboarding quarter is typically the most labor-intensive part of your Inbound campaign. The bulk of the research on your company and your customers is performed during onboarding. Most first will also do whatever is needed to optimize your website for Inbound success, which could even include redesigning it or even re-platforming the back-end of your website.
The first quarter of our engagement typically includes:
In addition to the above, content creation, social monitoring/engagement, content offers, and other similar deliverables usually start rolling out around the 30-45 day mark. These deliverables are the ongoing items you'll continue to see in the 2nd quarter and beyond.