The onboarding quarter is typically the most labor-intensive part of your Inbound campaign. The bulk of the research on your company and your customers is performed during onboarding. Most first will also do whatever is needed to optimize your website for Inbound success, which could even include redesigning it or even re-platforming the back-end of your website.
The first quarter of our engagement typically includes:
Learning About
- Your Business
- Your Processes
- Your Products or Services
- Your Customers
- Current and Past Marketing Initiatives
Research
- Competitors
- Current Search Standings
- Keywords (short, long-tail, phrases, etc.)
- Develop Buyer Personas
Setup
- Social Accounts
- Social Monitoring
- MOZ SEO Tracking
- Google Accounts (Analytics, Google Ads, Search Console)
- Email Marketing
- Importing Contacts
- Segmenting
Optimize
- Website
- Landing Pages
- On-Page SEO
- Content
Create
- Design Assets
- Landing Pages
- Forms
- Email Templates
- CTAs
- Workflows
- Content Calendar
Strategy
- Identify Opportunities
- Outline Our Path for the Next Quarter and the Year
Goals
- Define Success
- Define Measurements
- Set Tangible Goals
In addition to the above, content creation, social monitoring/engagement, content offers, and other similar deliverables usually start rolling out around the 30-45 day mark. These deliverables are the ongoing items you'll continue to see in the 2nd quarter and beyond.
