While having an active social media account can positively impact your brand, you will still have to optimize it with SEO if you want to get the best results. Otherwise, it's like pouring water down the drain – you are wasting your time and your effort without making the most of what was given to you. So, you really need to step up what you think you know about traditional and SEO marketing.
SEO & Social Media Working Together
A good social media presence vastly increases your search engine rankings when optimized with your SEO campaign. You will need to have a strong SEO strategy before you ever hit publish so you can succeed in your social media marketing efforts.
Here are some of our tips on how to do it:
Gain More Followers
We can never stress the importance of having more followers – the bigger your fan base, the better. You will want people to see and share your social media posts with their followers. Social media has the potential to be exponential, with people sharing your posts with even more people within their network.
But before you start begging others to follow you, always do it organically: post content that your audience wants to see and add fun, interactive posts that catch their attention. This may include contests, games, and interesting questions. SEO has an important role when it comes to boosting sales for your brand.
Harness the Power of Social Media for Your Business
Post Bite-Sized, Trendy Information
Always stay on top of your marketing research. Follow the latest stories, memes, and jokes to get a sense of what your audience is currently looking for.
Once you have determined what kind of content is trending, post your own spin using bite-sized information. People like social media posts that are easy to read and easy to process. Pictures and GIFs are especially popular content to post. When people in your network share your posts, the content's reach can grow exponentially.
Use Meta & Hashtags Wisely
Meta tags are a great way to boost your SEO and make it easier for search engine crawlers to find your content. Hashtags, on the other hand, allow more people to find your social media posts.
Add a mix of relevant, trending hashtags, and create tags of your own for branding. Just try not to overuse them, as too many hashtags may seem obnoxious. Two or three is usually enough.
Conclusion
It's true that social media and SEO cannot be separated. You will need both if you want your marketing campaign to succeed.