At Meticulosity, we’ve been grappling with how to do video for a couple of years. It’s obviously been on our radar, but video can be scary to a marketing agency that does Content and Inbound Marketing very well, because it’s a totally different process.
Or so we thought.
Branching into video, we imagined we would require producers, production crews, editors, and the challenge of how to package branded video for our clients that both they and we would be proud to share.
We’ve been very slow and cautious with our approach to video, but we can tell that there is a deadline looming:
We’ve turned the whole video process on its head with a new approach as Inbound Marketers.
There are several aspects to Inbound Marketing that make it so successful:
Real people can tell when content is not real.
Real people bounce when the content is not engaging.
For example, there are millions of blog posts out there. Why are they reading yours? How is yours telling them something new or different? When you give your customers value for consuming your content, you attract customers that are engaged, delighted, and in turn, attract more customers. That is, in essence, the Inbound Marketing Flywheel.
Sure, we’d love to churn out videos that look like they were directed by James Cameron. But that's not affordable. Or realistic. And they take too much time with too many cooks in the kitchen to be created by an agile marketing team.
So what is our approach to create engaging video at high speed, offering customers value for consumption? By taking all of the same methodologies from Inbound Marketing and applying them to an approach we call Inbound Video:
We've created an onboarding and training process that teaches our customers how to build a video content offer, and to do it in just 10-15 minutes. Then, we show you how to use your cell phone to shoot video content in a way that looks good. Finally, we take that content and edit it, add in the proper branding and graphics, and give it back to you a format that you'll be proud to share and is easily integrated into your overall Inbound Marketing Campaign, at just 5-10% the cost of traditional video production.