Traditional Video Wasn’t Made For Today’s World
Corporate video production techniques were developed for Hollywood. They are complex, expensive, and outdated in the modern age of digital and Inbound Marketing.
What you’re selling today could be a completely different product within a year, targeting different buyer personas, all with a different buyer’s journey.
By the time traditional video goes through the post-production process to become content you can actually use, you have the risk of ending up with content that is stale, and possibly irrelevant before you’ve even paid the bill.
"Inbound Video" is a process that re-imagines content, value, and velocity to seamlessly integrate video into your Inbound Marketing strategies and methodology.
Process Trusted by:
All marketers are grappling with how to use video for a couple of years, worried about the cost, time, expertise required to produce high-quality video that could be seamlessly integrated into their Inbound Marketing strategies. The reality is that the deadline is looming when not doing video will start to hurt businesses:
- Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
- In a Q3 2018 Digital Trends report, Emarketer forecasted that, “Social network video ad revenues will reach $11.69 billion in 2020, more than double the $5.68 billion in 2017.”
Video is the future
Video is already working for early adopters and your competition are also working on a strategy.
- Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
- Click-through rates of video ads are 18 times higher then static image banners.
- Ecommerce stores using video see increased conversion rates as high as 80% and increases in average order values by 68%.
What makes inbound marketing successful?
As Inbound Marketers, we know the keys to creating effective inbound marketing campaigns:
- Delivering the right information to the right person at the right time, every time.
- The cadence and the velocity of content and meeting your customer needs in a much faster way than ever before. It's about creating relevant blogs, social content and offers that are relevant today because that's where your digital customers are. They're living in the now, not the past.
- Creating real, engaging content. 5-10 years ago, many companies blogged to stuff keywords so that Google would find you and give you a page rank boost. But that doesn’t work anymore. It doesn’t read well. And customers don’t like it.
Real People want Real Content.
So why can’t we apply a similar strategy to video?