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Inbound Video

Inbound Marketing, meet Inbound Video.

Traditional Video Doesn't Work

Corporate video production techniques were developed for Hollywood. They are complex, expensive, and outdated in the modern age of digital and Inbound Marketing.

What your clients are selling today could be a completely different product within a year, targeting different buyer personas, all with a different buyer’s journey.

By the time a traditional video goes through the post-production process to become content your clients can actually use, you risk ending up with stale and possibly irrelevant content before they’ve even paid the bill.

"Inbound Video" is a process that re-imagines content, value, and velocity to seamlessly integrate video into your Inbound Marketing strategies and methodology.

Real People Want Real Content

So why can’t we apply a similar strategy to video?

Meet Inbound Video.

Video is the Future

Video is already working for early adopters, and your clients' competition are also working on a strategy.

  • Video marketers obtain 66% more qualified leads annually. (Oberlo, 2024)
  • Click-through rates of video ads are 18 times higher than static image banners.
  • Ecommerce stores using video see increased conversion rates as high as 80% and increases in average order values by 68%.
Inbound Video Marketing
Inbound-Video-Stats-2024 (1)

And the Future is Here

The reality is that the deadline is looming when not doing video will start to hurt businesses:

  • Video represented 82% of all IP traffic in 2023. (Cisco Visual Networking Index (VNI) Forecast, 2024)
  • According to a PR Newswire Report (2024),"Social media advertising revenues have rebounded with 8.7% YoY growth, increasing to $64.9 billion in 2023."

Video Expertise

From Our Blog

The Importance of Cadence with Video Content

The Importance of Cadence with Video Content

Harness the full power of video integrated throughout your marketing cycle by publishing engaging, relevant video content at a regular cade...

The Importance of Cadence with Video Content
Chuck Okeke

March 12, 2020

Inbound Marketing
Inbound Video For Agencies

Inbound Video For Agencies

Learning how to create videos in a constantly changing marketing environment can be intimidating. Here's how our inbound video approach can...

Inbound Video For Agencies
David Ward

February 25, 2020

Video
7 Common Fears About Video

7 Common Fears About Video

Want to break into inbound video but don't know where to start? We've compiled a list of the 7 most common concerns about video and how to ...

7 Common Fears About Video
Josh McEwan

February 04, 2020

Video

Inbound Marketing, Meet Inbound Video

Meticulosity will coach you through scripting and capturing quality video content offers using your cellphone's camera, and we'll take your footage and produce high-quality videos for use across your client's website, social media, and advertising channels.

LEARN HOW TO:

  • Script engaging videos in minutes
  • Shoot video yourself with your phone
  • Get quality production done in days
  • Produce videos at a % of the cost
  • Add video to your Inbound strategy
  • Start doing video the Inbound way

Marketers have struggled with how to effectively create video, worried about the cost, time, and expertise required to produce high-quality video to integrate into their clients' Inbound marketing strategies.

What Makes Inbound Successful?

As Inbound marketers, we know the keys to creating effective inbound marketing campaigns:

  • Deliver the right information to the right person at the right time.
  • The cadence and the velocity of content and meeting your clients' needs in a much faster way than ever before. It's about creating relevant blogs, social content, and offers that are relevant today because that's where their digital customers are. They're living in the now, not the past.
  • Creating real, engaging content. 5-10 years ago, many companies blogged to stuff keywords so that Google would find you and give you a page rank boost. But that doesn’t work anymore. It doesn’t read well. And customers don’t like it.

Inbound Video Use Cases

Customer Stories

Testimonials, case studies, and more. Why fly an expensive crew on location when your clients can provide content using a cell phone and guided training?

Thought Leadership

Show customers, prospects, and your industry that your clients are thought leaders through authentic video.

Product Demos

Show your clients' prospects how their products and services are better than the competition while building personal connections through video.

Training Videos

Teach your clients' customers how to best utilize their products and services or create training videos and build better onboarding experiences for staff.

VLOGs

Create powerful evergreen content for your client's website with high-value content to reach Top of Funnel (TOFU) prospects.

Social Media Video

Give your client's fans and followers what they really want; authentic and useful video content to pull them further into your marketing funnel.

Facebook live

A Smartphone Is Your Production Crew

You don't need a Hollywood production crew to make quality video that engages viewers to follow a call to action. To be successful with video content, you need a strategy and cadence, just like Inbound marketing.

Break free from the old approach to video production and generate real returns by creating engaging content at a fraction of the cost.

The Facts About Video

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Including video in your email marketing increases CTR (click-through rate) by 63%. (Social Media Today)

Inbound Marketing Video for Agencies

Attract, Engage, Convert, Delight... You Know the Drill

We'll be the first to admit that we didn't know how to create video as a Marketing agency. We didn't know the first thing about shooting video or producing quality branded content that our clients would embrace. We thought video would be too expensive and risky to add to our offerings, so we just kept pushing it off.

The clock was ticking, and we knew that if we didn't master video soon, we would become irrelevant.

We discovered that you don't need a Hollywood crew or budget to create great video. We learned if we approached video like we approach content offers, it enabled us to craft engaging top-of-funnel video content that engaged viewers and attracted relevant traffic. By doing video the "Inbound way", we were able to generate leads and tangible ROIs for agency clients.

If you're not sure how to incorporate video into your client's Inbound marketing strategy, talk to us. We can show you how to coach your clients to produce smartphone video content that we can take and produce amazing videos for you. You don't need to worry about the post-production; you can focus on what you already know best.

Process Trusted by:

Inbound Video

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