Magento Enterprise Edition 2.2 releases this September and to prepare for the launch Magento has been allowing customers and technology partners test the extensions for functionality, usability,..

If you have an app, you can highlight it in your text ads using the Google AdWords App Extension. Highlighting your app in the search results can be incredibly helpful to drive app downloads,..

Callout extensions are used to highlight your value add. This is where you provide the reasons why someone would want to select you instead of one of your competitors. Do you offer free shipping?..

Google AdWords sitelink extensions allow you to direct potential visitors to a page other than the landing page associated with your ad. This is great for the user experience of the visitor..

One of the unique issues with Pinterest for ecommerce sites is the prevalance of "dead pins." When your product inventory changes and products are no longer available on your site, people coming..

Paid search and organic search go together like cookies and milk. Both are great on their own, but when you put that data together the results are delicious. Let’s dive into how to leverage your..

When we’re working with a new inbound marketing client, one of our key discussions is always around their target audiences, and more specifically, in developing their buyer personas. Clients will..

One of our ecommerce clients has over 70% of their website traffic coming to the site via mobile phone; there is no denying that mobile traffic has become absolutely HUGE. But the sobering reality..