About Us

Meticulosity is a team of qualified experts. We have hundreds of years of combined knowledge in digital, from marketing to development to security and infrastructure. Our team works in concert to marry form and function to create optimal end-to-end digital experiences for our clients.

We are a HubSpot Platinum Partner Agency and a Certified Magento Partner Agency. We work exclusively with mid-market and enterprise businesses and online retailers, so our detailed knowledge of the challenges you face allows us to provide bespoke solutions to meet your specific needs.

Meticulosity is headquartered in Canada, in Kelowna BC within in the beautiful Okanagan Valley. Meticulosity is a Better Business Bureau accredited company with an A rating. We also have offices in Albany, NY, the Cayman Islands inside the Cayman Enterprise City special economic zone, in Cape Town, South Africa. Read about our core values here.

Team Canada

Dave Ward

CEO + Founder

A lifelong serial entrepreneur and technologist, Dave has been designing and developing websites since 1996 so he has a solution to nearly every problem.

Rick Conlee


Rick is an entrepreneur and networking expert who has spent the last 2 decades designing, building and maintaining special use case technology implementations for government institutions and private industry.

Nicole Wilks

Director of Operations

Nicole has spent her professional career serving startups and tech companies in the operations space. Nic was our first Canada hire, joining in 2017.

AJ Frey

AJ Frey

Director of Development

AJ is yet another serial entrepreneur who joined Meticulosity Canada in 2018. Working with remote global teams for over a decade, he loves bringing peoples dreams and ideas to fruition. 

Alex VanderLaar

Alex VandeLaar

Director of Marketing

Alex is a serial entrepreneur and strategy coach who is obsessed with marketing. Alex loves to think outside the box and find creative solutions to drive sales. He ran his own consulting agency for 6 years prior to joining Meticulosity.


Danielle Scheven

Account Manager

Danielle’s background in branding, strategy and digital marketing allows her to flawlessly execute her clients’ campaigns. Danielle’s level of empathy and drive enables her to understand the pressure her clients often feel and can mitigate issues before they arise.


Dan Harrison

Sales Associate

Dan comes with 15 years of experience in sales, marketing, and entrepreneurship and loves helping clients solve problems and build their businesses with creative sales solutions.

Muwuso Mkochi

Muwuso Mkochi

Principal Product Designer

Muwuso brings our customers brands to life through UI, UX, and graphic design.

Team Cayman

Duncan Henderson

Director of Development

Duncan has 20 years in web design, development, and project management experience and has managed everything from massive Magento-multistore sites to WordPress. He's also fully certified in HubSpot's COS.

Team South Africa

Shadley Wentzel

Shadley Wentzel

Sr. DevOps Engineer

Shadley is a full-stack developer with 10+ years of experience and owns our DevOps initiatives.

Wilbert Muza

HubSpot Developer

Wilbert is a front-end developer who specializes in HubSpot.

Janizol Adams

Magento Developer

Janizol is a full-stack PHP developer, with many different Frameworks and specializes in Magento 2 development. He has 7 years experience in the development industry.

Their collaborative nature is their biggest key differentiator. They helped us avoid pitfalls that we would never have seen coming, using knowledge from their previous experiences. They’re also very responsive.

Carolyn Lowe UpSpring Baby

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UpSpring Baby Web Designer


Meticulosity marries form with function. Every site needs to look good, but it also needs to work. That's why we keep design and development as different functions: programmers are bad designers and designers are bad programmers.

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