About Us

Our team of experts has hundreds of years of combined knowledge in digital across multiple disciplines from marketing to design to development to enterprise hosting infrastructure. Our team works in concert to marry form and function that create omni-channel marketing and ecommerce experiences for our clients and their customers. Our end-to-end digital services allow Meticulosity to provide strategy and execution across our clients entire marketing technology stack.

We are a HubSpot Platinum Partner Agency. We work exclusively with mid-market and enterprise businesses and online retailers, so our detailed knowledge of the challenges you face allows us to provide bespoke solutions to meet your specific needs.

Our history includes international locations in Albany, NY, the Cayman Islands, India, and South Africa. Today, Meticulosity's home is located in Canada's beautiful Okanagan Valley, in Kelowna, BC. Read about our core values here.


Dave Ward

Chief Experience Expert + Founder

A lifelong serial entrepreneur and technologist, Dave has been designing and developing websites since 1996 so he has a solution to nearly every problem.

Ashlyn Ayers

Chief Operations Expert

An Okanagan native, Ashlyn has a strong background in operations, marketing, and sales. She's also a certified French wine scholar and sommelier, bringing a touch of class to our team!

Ian Cameron

Chief Marketing Expert

A senior Digital Marketing & E-Commerce expert, Ian ran Global Marketing for Epson from Japan for 19 years, and is fluent in Japanese.

Chief Development Expert

Amy Fink

Chief Development Expert

Amy brings decades of experience in technology and development, from DevOps to telescopes.

Matt Paley

Solutions Expert

With a background in sales, Matt is excited to grow with the Meticulosity team. When not in the office, he's probably somewhere in the Okanagan mountains.

Andrey Zharkov

Inbound Marketing Expert

Andrey is a creative and innovative thinker who's passion for digital marketing led him to pursue it as a career in 2010. In his spare time, tries to learn a new skill every week.

Inbound Marketing Expert

Josh McEwan

Inbound Marketing Expert

Josh brings nearly a decade of full-funnel marketing experience and a passion for hockey.

Kelsey Kalyn

Kelsey Kalyn

Design Expert

A passionate Designer with a diploma in Multimedia Production and over eight years of diverse design experience including roles within multinational in-house marketing teams, marketing agencies and freelance.


Ruslan Voronov

Development Expert

Ruslan is a Magento Engineer with over 6 years of software development and ecommerce experience.

Grace Padilla

Jr. Development Expert

Grace is freshly graduated, bringing a fresh pair of eyes to the development team. When she's not coding, you can find her playing sports.

Their collaborative nature is their biggest key differentiator. They helped us avoid pitfalls that we would never have seen coming, using knowledge from their previous experiences. They’re also very responsive.

Carolyn Lowe UpSpring Baby

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UpSpring Baby Web Designer


Meticulosity marries form with function. Every site needs to look good, but it also needs to work. That's why we keep design and development as different functions: programmers are bad designers and designers are bad programmers.

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Work With Us

We'd like to learn about your business goals and show you how we can exceed all your expectations.