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Case Study

Inbound Marketing 

for Addiction Recovery Centers

Addiction recovery centers

Project Overview

 

Meticulosity serves several different addiction treatment centers, including gambling addiction treatment and drug and alcohol addiction treatment. The addiction treatment service industry is a uniquely sensitive space with a lot of opportunities as well as restrictions. Our team has had the opportunity to get creative with advertising and marketing to get the most out of our client's investment.

Before

Addiction treatment clients have come to us at a range of different levels when it comes to their branding, website, and overall marketing strategy. Before working with these clients, they had outdated websites, logos, and branding that were inconsistent and lacked digital strategy and social media presence.

Execution

Since working with these clients, updating their brands, and executing a complete inbound strategy, they have experienced month after month of full capacity within their programs.

This was achieved through the proper execution of a digital, SEO, and PPC strategy.

When developing a digital strategy, clients are brought through a complete website and brand update with a new logo and branding across all social platforms.

For SEO, clients receive a complete website audit of current blog posts. Then rigorous research is done to identify the top keywords to rank for in future blog posts. Through consistent blogging and on-page optimization, clients have seen incredible long-term results.

At Meticulosity, clients get to experience proprietary artificial intelligence PPC software that uses smart bidding faster and more often than any human can possibly do. On a week-to-week basis, clients get a "white-glove" approach to advertising where our internal team reviews accounts and makes updates to the AI software as needed. With the use of heat mapping and on-screen recording, we can see real-time visitor behavior and adjust our digital approach accordingly.

 

Impact

 

Algamus Gambling Treatment Services

Since 2021, Algamus' website traffic has increased by over 4,000%. Traffic continues to come primarily from direct traffic and paid search, with a significant amount also coming from referrals and organic search, all of which are increasing at a steady rate.

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  • Their number of client intakes has also improved by 56% in the past year.
  • Algamus' PPC spend was reduced by 51% in 4 months, from $101 Cost Per Lead to $49.69 Cost Per Lead.
  • Starting essentially from ground zero, the Algamus website now generates 2.8K monthly visitors (as of 2022), and is ranking for over 200 keywords in Google's Top 10.

Paramount Recovery Center

  • Paramount got a complete sales tracking infrastructure so that no lead goes untouched.
  • Paramount achieved an over 50% decrease in their cost per lead in one month. 

Aquila Recovery of Virginia

  • Aquila's website saw a 134% increase in organic traffic in less than 6 months.

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Hear From the Client

“They’re responsive and work collaboratively to maximize our client flow.”

“Algamus has worked with Meticulosity now for more than eight years. They have consistently delivered the majority of our leads and patients using digital marketing like SEO and Google ads. They’ve helped us maneuver complex requirements to advertise online as an addiction treatment provider and their team truly understands our business and the people we serve. 

One aspect I like most about their team is how they have quickly navigated changes to our business model, insurance regulations, accreditation, and more. The world has changed a lot in the last decade, but Meticulosity continues to be a rock in our marketing efforts.

Last year, their efforts helped us increase our business by 40%. Partnering with Meticulosity has ensured our continued success."

Rick Benson
Rick Benson

- Founder
Algamus Gambling Treatment Services

“Their attention to detail and strategies have increased our website traffic by over 350%.”

“Aquila Recovery of VA has had a long-term relationship with Meticulosity spanning almost 5 years. They manage our entire digital marketing efforts, from top to bottom. 

Their attention to detail and strategies have increased our website traffic by over 350% which has allowed us to reach and treat exponentially more patients. They’ve always been extremely responsive to our needs as they changed due to our own focus and shifting insurance regulations. 

Additionally, Meticulosity was profoundly instrumental in helping us make it through the pandemic and they continue to give us much needed attention and results.“

Russ Kallina
Russ Kalina

- Program Director of Operations
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“Our work with Meticulosity has been one of our best investments to date.”

“We engaged Meticulosity to help us rapidly scale our organization through a period of extensive growth, including building a new treatment center and the acquisition of another facility and its brand. They helped by driving prospective patients through Inbound marketing, sales enablement, and even helped us tie together various software systems to create a more efficient and scalable technology platform. 

In addition, Meticulosity built us a new website, managed our social media, developed medically-accurate content to be used within our SEO strategy, and managed our sizable PPC advertising budget on Google, while managing the entire ecosystem in HubSpot.

Month after month, we filled beds using leads they generated across our various digital efforts. In just a few months, we went from averaging just 700 website visitors and 60 phone leads per month to over 2,100 website visitors and more than 500 phone leads per month. Our work with Meticulosity has been one of our best investments to date."

Bryan Hullihen
Bryan Hullihen

- CEO
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