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Case Study

"Meticulosity continues to be very committed to the further development of our website."

Rick Benson, Algamus founder

algamus-case-study-2

Project Overview

 

Algamus is a gambling treatment facility that has been operating for 30 years. They provide compassionate, professional, and comprehensive counseling and gambling-specific residential treatment.

Before

Outdated website and logo that did not reflect their current branding or offerings.

Execution

 

We used a Growth-Driven Design approach to rapidly deliver Algamus a completely refreshed website on the HubSpot CMS. We kept the website pages but wrote additional website copy that more clearly conveys who they are, and who they serve. We ensured that each page was optimized for SEO by including a relevant meta title and description, and H-tags throughout the page. 

growth_driven_design_graph_v1We also designed a new logo for Algamus which speaks to their current branding. Before, their logo was very simple, difficult to read, and said nothing about their brand. This new and improved logo is more visually appealing, and uses colours and fonts that are unique to the Algamus brand:

Addiction Treatment Marketing

(Original Logo)

Addiction Marketing

 

(New Logo)

algamus-03

Original Website

 

HubSpot Addiction Treatment

Updated Website

 

Impact

 

Since 2020, Algamus' website traffic has more than doubled. Traffic continues to come primarily from direct traffic and paid search, with a significant amount also coming from referrals and organic search, all of which are increasing at a steady rate.

Their number of client intakes has also improved by 56% in the past year. 

Website Sessions

algamus web traffic

Hear From the Client

Rick Benson

“They’re responsive and work collaboratively to maximize our client flow.”

“Meticulosity continues to be very committed to the further development of our website. They are even further engaged in navigating the changing landscape of SEO addictions requirements. Admissions to our facility in 2018 have resulted in our expansion. Thanks to the entire Meticulosity staff for their unwavering, dedicated efforts.“

Rick Benson

- Founder

Algamus Gambling Treatment Services