Case Study
"Meticulosity continues to be very committed to the further development of our website."
Rick Benson, Algamus founder

Project Overview
Algamus is a gambling treatment facility that has been operating for 30 years. They provide compassionate, professional, and comprehensive counseling and gambling-specific residential treatment.
Before
Outdated website and logo that did not reflect their current branding or offerings.
Execution
We used a Growth-Driven Design approach to rapidly deliver Algamus a completely refreshed website on the HubSpot CMS. We kept the website pages but wrote additional website copy that more clearly conveys who they are, and who they serve. We ensured that each page was optimized for SEO by including a relevant meta title and description, and H-tags throughout the page.
We also designed a new logo for Algamus which speaks to their current branding. Before, their logo was very simple, difficult to read, and said nothing about their brand. This new and improved logo is more visually appealing, and uses colours and fonts that are unique to the Algamus brand:

(Original Logo)

(New Logo)

Original Website
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Updated Website
Impact
Since 2020, Algamus' website traffic has more than doubled. Traffic continues to come primarily from direct traffic and paid search, with a significant amount also coming from referrals and organic search, all of which are increasing at a steady rate.
Their number of client intakes has also improved by 56% in the past year.
Website Sessions

Hear From the Client

“They’re responsive and work collaboratively to maximize our client flow.”
“Meticulosity continues to be very committed to the further development of our website. They are even further engaged in navigating the changing landscape of SEO addictions requirements. Admissions to our facility in 2018 have resulted in our expansion. Thanks to the entire Meticulosity staff for their unwavering, dedicated efforts.“
Rick Benson
- Founder
