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Google Ads Location Extension

Learn how to boost your Google Ads campaigns with call extensions. Increase CTRs and leads by making it easier for potential customers to contact you directly from your ads.

David Ward
By David Ward   |  

 Jun 27, 2017

Google ads location extension

Google Ads call extensions are an optional feature for Google ads that allow you to show your phone number with a Click to Call option right in your ad. This reduces a step for people who may have been looking for your contact information and is also a quick way for a potential lead to get in touch with you instead of a competitor.

For desktop users, your call extension will show next to the display URL in your ad:

 

AdWords Call Extensions

And for mobile users the call extension will show your phone number along with the option to click-to-call:

 

AdWords Call Extensions

 

If someone clicks-to-call you will be charged as if it was a regular ad click and if you enable call reporting for your call extensions, your calls will show up as a conversion in your reports, too.

 

AdWords Call Extensions

 

When setting up your call extensions it’s important to remember your own limitations; do you have someone available to answer the phone 24/7? If you do, you can run the ad continuously. However, if you are not available to answer the phone all the time, you might want to schedule your Google Ads call extensions to only show when the phone can be answered.

 

For example, if you’re a locksmith and don’t answer service calls overnight you’d want to turn off your call extension. Someone who is calling in the middle of the night likely needs immediate service and if they click-to-call you would be paying for that call, even though it went to voicemail and they went on to find a competitor. Another example would be if you’re a restaurant advertising pizza delivery. Someone looking for pizza delivery would also be interested in having it soon so you likely don’t want your ads or your calls to be showing when you’re not around to make or deliver pizza.

 

To manage your call extension scheduling you’ll want to toggle the “Advanced” options and set up date/time scheduling for your call extensions:

 

AdWords Call Extensions

 

Call Tracking & Reporting

If you have your campaign set up to track calls as conversions, you’ll see these calls start showing up in your Google Ads and Analytics conversion reports (if you’ve linked your accounts). You can also set up call tracking with a vanity phone number (or use a service such as CallRail) that allows you to track phone calls that come from other sources.

If you’re not already leveraging call extensions for Google Ads, it’s time you did. It’s easy to set up and our clients have all seen increase CTRs from their ads as well as an increase in leads after putting them in place. Still have questions? Contact us or leave a comment below.

David Ward

David Ward

A technologist, marketer, and serial entrepreneur since 1996, Dave has built solutions to nearly every problem.

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