The Conversion Blog

Amy Hayward

Amy Hayward
Amy Hayward is an Inbound Marketing Specialist with certifications in HubSpot Inbound Marketing, HubSpot Email Marketing, and Google AdWords.

Recent Posts

Top 9 Facebook Ad Performance Issues & Solutions: Troubleshoot Your Campaigns

[fa icon="calendar'] Feb 13, 2019 / by Amy Hayward posted in Social Media, Advertising, Social Media Management, Facebook Ads [fa icon="comment"] 1 Comment

It's a new year and you're searching for ways to revive your Facebook ad campaigns. It might seem impossible to determine why your campaigns are underspending, overspending, not delivering, or just under-performing but the truth of the matter is there are several things to look out for when your Facebook paid ads aren't doing so well.

Here are the top 9 issues with Facebook Ads and solutions that can help you troubleshoot tricky or underspending campaigns today and solve the issues your ads might be facing.

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Improving Facebook Ad Performance Using Budget Optimization & Bidding Strategy

[fa icon="calendar'] Nov 14, 2018 / by Amy Hayward posted in Social Media, Social Media Management, Instagram, Facebook Ads [fa icon="comment"] 0 Comments

If you’re using Facebook Ads you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most experienced advertisers. Facebook Ads are highly effective, and can have incredibly high click through rates, but time and again it can be hard to know exactly how to refine your ads for performance without stopping an entire campaign and starting again fresh.

Here’s a closer look at what optimizing ad performance actually means in a Facebook Ad Account when it comes to bids, target costs, bid caps, and optimization. Let's fix your Facebook financials once and for all.

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How to Set Up a Facebook Pixel Event for Your Ecommerce Site

[fa icon="calendar'] Oct 18, 2018 / by Amy Hayward posted in Social Media, Ecommerce, Facebook, Social Media Management, Facebook Ads [fa icon="comment"] 0 Comments

If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost per results, and you understand how to properly target your audiences and speak to them in a way that is highly engaging. Even the most successful Facebook campaigns can fall short, however, if you’re not aware of all the features Facebook has to offer.

While we find many businesses know what a Facebook Pixel is, we also see a lot of underutilization when it comes to the Facebook Pixel’s special custom features. These features can really boost your reporting, and even help with retargeting. Let’s take a look at how you can better harness the power of Facebook Pixels for your ad campaigns today.

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Using Facebook and Instagram to Increase Sales Over the Holidays

[fa icon="calendar'] Oct 11, 2018 / by Amy Hayward posted in Social Media, Facebook, Social Media Management, Holiday Marketing, Facebook Ads [fa icon="comment"] 0 Comments

If you’re not already on top of your Facebook holiday ad spend you’re missing out on huge potential revenue. Although much of the planning for your Q4 advertising should have happened months ago it’s not too late to jump in and start leveraging the power of Facebook and Instagram paid ads to reach more customers and increase conversions over the holidays.

Q4 matters when it comes to sales on social media. According to Facebook, 20% of shoppers start buying their gifts in October with 49% buying in November. Here’s a look at what you can do today to kickstart conversions and make the most of seasonal interest in your ecommerce site or store.

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Using Facebook Audiences To Leverage Engagement

[fa icon="calendar'] Oct 08, 2018 / by Amy Hayward posted in Social Media, Advertising, Facebook, Social Media Management, Facebook Ads [fa icon="comment"] 0 Comments

Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might.  You’re not alone if you’ve seen a dramatic drop in engagement on your posts this year. 

Let’s take a closer look at how the news feed on Facebook is changing, as well as tips and tricks you can use to reach people using audience settings in Facebook paid ads.

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