The Conversion Blog

Amy Hayward

Amy Hayward
Amy Hayward is an Inbound Marketing Specialist with certifications in HubSpot Inbound Marketing, HubSpot Email Marketing, and Google AdWords.

Recent Posts

Why FinTech Needs Inbound Marketing More Than Ever

[fa icon="calendar'] Apr 13, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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Your innovative FinTech service or product could revolutionize the world but it doesn’t mean much if nobody’s heard of it. Here’s a look at how Inbound Marketing is more relevant than ever when it comes to blockchain services in the face of recent changes to regulation within the online advertising industry.

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Meticulosity Joins Pledge 1% Giving Back

[fa icon="calendar'] Mar 26, 2018 / by Amy Hayward posted in News, Agency

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We're delighted to announce that Meticulosity has joined Pledge 1%! This is a global movement where companies of all sizes integrate giving back into their culture and values.

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The Best Podcasts for Inbound FinTech Marketing

[fa icon="calendar'] Mar 21, 2018 / by Amy Hayward posted in FinTech Marketing, Podcast, Blockchain Marketing

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When looking to market your ICO and create a buzz around your FinTech company there’s a whole host of information out there on where to get started. From creating buyer personas, to killing it at social– maybe you already know you want to approach this using Inbound FinTech Marketing but you’re not sure where to get started. Or perhaps you think there’s almost too much information or that you just don’t have time to work and read all of this advice.

If you’re strapped for time, that’s okay, because there are a lot of other ways to digest knowledge quickly – and one of the best ways by listening to podcasts. Here are a few of our favorite podcasts to give you a flavor of what’s out there. These are suitable for smaller business as well as enterprise level projects. Listen to these while working on your FinTech product or service and absorb the wisdom.

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Facebook is Changing Again: Here's How To Keep Ahead

[fa icon="calendar'] Feb 22, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, Facebook

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It’s no secret that the Facebook algorithm is constantly changing. Given the fact that, over the course of its lifespan, Facebook has evolved from an invite-only networking platform to one of the largest social giants in the industry (with one billion daily active users) it makes sense that they constantly refine the way their platform works.

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How to Make a Blockchain Marketing Video

[fa icon="calendar'] Feb 21, 2018 / by Amy Hayward posted in Video, Content Marketing, FinTech Marketing

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Videos can be a huge asset for most inbound campaigns and in particular, can help show your FinTech product to the masses. People tend to trust brands that offer them educational and helpful content, and in general videos have the ability to increase conversions by 80% or more on landing pages.

So, how can you make the perfect blockchain video that will attract investors, launch your ICO, or convert the masses? Here’s a look at some key areas to focus on when creating your video:

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