The Conversion Blog

Amy Hayward

Amy Hayward
Amy Hayward is an Inbound Marketing Specialist with certifications in HubSpot Inbound Marketing, HubSpot Email Marketing, and Google AdWords.

Recent Posts

Reducing Abandoned Carts on Your Ecommerce Site

[fa icon="calendar'] Sep 13, 2018 / by Amy Hayward posted in Ecommerce, Email Marketing, Magento, HubSpot Automation, Abandoned Carts

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There's nothing worse than watching sales dip and abandoned carts skyrocket on your ecommerce site. Here's the good news: if you’re struggling with sales optimization you’re not entirely alone — a striking 75.6% of carts were abandoned in 2018. It’s clear that there’s real potential value in re-engaging these leads, nurturing them into customers, but how can you get started with this? 

Take a look at some of our top tips for ecommerce sites when it comes to conversion optimization and leading nurturing. Using these tricks, you’ll be able to supercharge your processes today.

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Leveraging Magento for True Holiday Marketing Success

[fa icon="calendar'] Aug 01, 2018 / by Amy Hayward posted in SEO, Ecommerce, Magento, Inbound Marketing, Content Management System, Holiday Marketing

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We’ve said it once, and we’ll say it again, leaving your holiday campaign planning until Q3 is a very seat-of-your-pants approach to ecommerce marketing. That said, if for whatever reason you’re putting together your strategies just now we have the perfect post for you that is going to maximize conversions and increase sales over the holidays when it comes to your Magento store.

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How to Leverage Existing FinTech Customers to Grow Your Business

[fa icon="calendar'] Jul 03, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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We see many FinTech and Blockchain companies missing out on opportunities to leverage and delight their existing client base. Your existing clients, users, and investors have the greatest potential to become voices for your brand, championing your values and offering social proof to potential new clients. If you’re not working on delighting your current users or customers you’re missing out on new potential leads and on repeat business.

Let’s take a look at how you can efficiently and effectively delight your current users, investors, and clients and kickstart growth using Inbound FinTech Marketing.

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How To Use Instagram to Increase Ecommerce Sales

[fa icon="calendar'] Jun 20, 2018 / by Amy Hayward posted in Inbound Marketing, CTAs for Ecommerce, Social Media Management, Instagram

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Instagram is an incredible platform ideally suited for visual storytelling. Writing powerful calls-to-action on organic posts on Instagram, converting engagement within platform to sales, has always been somewhat of a challenge for ecommerce accounts – links aren't clickable on organic posts and there are no buttons users can press to purchase items unless the post is an ad. That is, until now.

Given the huge potential for sales on Instagram (with over 800,000 monthly shoppers) the platform has begun upgrading their features to make them more ecommerce friendly. Let's take a look at these new ecommerce features and how you can best take advantage of them.

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How to Use Facebook Live to Increase Conversions

[fa icon="calendar'] May 30, 2018 / by Amy Hayward posted in Social Media, Facebook, Social Media Management

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If you’re all over Facebook marketing, you can’t have missed the recent F8 Facebook Developer conference and the subsequent announcements Facebook had for local and AR. While these exciting developments are set to change the way users and developers interact with the platform one feature remains as important as ever on Facebook -- in fact, the conference even made use of it to publicize their sessions.

Launched April 2016, Facebook Live is still a great way to boost engagement on your profile and notify all of your followers of your activity. Given that for the last three years Facebook has been sharing page notifications to less than 20% of your followers but almost 100% of your followers are notified of you going live this is a huge deal.

Despite having been around for so long, the idea of going live is daunting to a lot of businesses. What do you post? How do you do it? Taking the plunge is hard when it’s into the unknown so we’ve made a guide on getting started with Facebook live.

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