The Conversion Blog

Amy Hayward

Amy Hayward
Amy Hayward is an Inbound Marketing Specialist with certifications in HubSpot Inbound Marketing, HubSpot Email Marketing, and Google AdWords.

Recent Posts

How to Leverage Existing FinTech Customers to Grow Your Business

[fa icon="calendar'] Jul 03, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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We see many FinTech and Blockchain companies missing out on opportunities to leverage and delight their existing client base. Your existing clients, users, and investors have the greatest potential to become voices for your brand, championing your values and offering social proof to potential new clients. If you’re not working on delighting your current users or customers you’re missing out on new potential leads and on repeat business.

Let’s take a look at how you can efficiently and effectively delight your current users, investors, and clients and kickstart growth using Inbound FinTech Marketing.

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How To Use Instagram to Increase Ecommerce Sales

[fa icon="calendar'] Jun 20, 2018 / by Amy Hayward posted in Inbound Marketing, CTAs for Ecommerce, Social Media Management, Instagram

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Instagram is an incredible platform ideally suited for visual storytelling. Writing powerful calls-to-action on organic posts on Instagram, converting engagement within platform to sales, has always been somewhat of a challenge for ecommerce accounts – links aren't clickable on organic posts and there are no buttons users can press to purchase items unless the post is an ad. That is, until now.

Given the huge potential for sales on Instagram (with over 800,000 monthly shoppers) the platform has begun upgrading their features to make them more ecommerce friendly. Let's take a look at these new ecommerce features and how you can best take advantage of them.

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How to Use Facebook Live to Increase Conversions

[fa icon="calendar'] May 30, 2018 / by Amy Hayward posted in Social Media, Facebook, Social Media Management

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If you’re all over Facebook marketing, you can’t have missed the recent F8 Facebook Developer conference and the subsequent announcements Facebook had for local and AR. While these exciting developments are set to change the way users and developers interact with the platform one feature remains as important as ever on Facebook -- in fact, the conference even made use of it to publicize their sessions.

Launched April 2016, Facebook Live is still a great way to boost engagement on your profile and notify all of your followers of your activity. Given that for the last three years Facebook has been sharing page notifications to less than 20% of your followers but almost 100% of your followers are notified of you going live this is a huge deal.

Despite having been around for so long, the idea of going live is daunting to a lot of businesses. What do you post? How do you do it? Taking the plunge is hard when it’s into the unknown so we’ve made a guide on getting started with Facebook live.

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Increase Your Conversions with These Free Downloadable CTA Buttons

[fa icon="calendar'] Apr 27, 2018 / by Amy Hayward posted in Ecommerce, Web Design, Inbound Marketing, CTAs for Ecommerce, Resources

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When it comes to your marketing KPIs, nothing is more important in your digital campaigns than spurring visitors to action and generating those sweet leads. You probably already know just how vital calls-to-action (CTAs) are and the devastating consequences when they don’t convert visitors into leads. This when you need to step-up and lead your team towards better CTA design and execution.

So, how can you do this? When you’re strapped for time and resources, building custom CTAs from scratch is likely a no-go. This is why we’ve put together an easy to adjust series of calls-to-action (CTAs) that you can download today. These CTAs are bold, simple, and easy-to-adjust meaning that once you’ve read our advice you can get your team working on new CTAs that are going to be effective on your ecommerce site.

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Why FinTech Needs Inbound Marketing More Than Ever

[fa icon="calendar'] Apr 13, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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Your innovative FinTech service or product could revolutionize the world but it doesn’t mean much if nobody’s heard of it. Here’s a look at how Inbound Marketing is more relevant than ever when it comes to blockchain services in the face of recent changes to regulation within the online advertising industry.

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