The Conversion Blog

Amy Hayward

Amy Hayward
Amy Hayward is an Inbound Marketing Specialist with certifications in Hubspot Inbound Marketing, Hubspot Email Marketing, and Google AdWords.

Recent Posts

Top 3 Social Media Growth Hacks for FinTech Companies

[fa icon="calendar'] Jan 31, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, FinTech Marketing

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Interest in blockchain and FinTech is, for the most part, still tied to the value of Bitcoin in USD as people slowly begin to understand what the technology is about but while recent fluctuations in Bitcoin, Ripple, Ethereum and other cryptocurrencies might have you doubting your resolve social media growth is possible with or without the massive search volumes we’re seeing this year for the keywords “blockchain” and “ico”, and this growth can in turn drive more traffic to your site. Here are our top 3 social media growth hacks that companies in the FinTech and blockchain space can utilize today.

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Creating a FinTech Marketing Strategy to Kill It in 2018

[fa icon="calendar'] Jan 15, 2018 / by Amy Hayward posted in Inbound Marketing, Content Marketing, FinTech Marketing

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With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but might not know how to build your user base, find investors, and explain your complex product to the masses. The best way to bring your idea to the people is with Inbound Marketing. Leveraging this form of online marketing for FinTech companies allows you to turn complete strangers into loyal users, customers, and even evangelists.

Inbound FinTech Marketing is a vast process, but there are a few things you can implement today to help you kill it in 2018. Let’s take a look at where you can start:

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Considerations for Upgrading to Magento 2 in 2018

[fa icon="calendar'] Jan 12, 2018 / by Amy Hayward posted in Ecommerce, Magento, Content Management System

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With the year well under-way, it’s time for online merchants to review their plans for 2018. In particular, because of the increasing need for mobile-first sites and voice optimization, reviewing your ecommerce platform is an essential component to remaining competitive.

If you’re not already using it, Magento 2 could be the ideal platform for you. Let’s take a look at what you should consider when evaluating whether to upgrade.

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Kickstart Your Social Media Marketing in 2018

[fa icon="calendar'] / by Amy Hayward posted in Social Media, Inbound Marketing, Content Marketing

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This year, the social media landscape changed dramatically for digital marketers and ecommerce merchants. If you haven’t adjusted the way you approach social media, now is the time to review your strategies and flex with the changes. Here’s a look at what 2017 meant for social media and trends in 2018 that are about to change all that again (as well as what this means for your ecommerce social media plans in 2018).

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We’re a Global Leader in Magento Development

[fa icon="calendar'] / by Amy Hayward posted in Magento, Growth-Driven Development, Website Development

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We’ve been recognized as a global leader in Magento development by the Clutch Global Leaders 2017 list. We’re honored! Clutch is an excellent site to help you shortlist which agency is right for your business, and we are honored to be listed as one of the top 15 Magento developers in the world.

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