Videos can be a huge asset for most inbound campaigns and in particular, can help show your FinTech product to the masses. People tend to trust brands that offer them educational and helpful content, and in general videos have the ability to increase conversions by 80% or more on landing pages.
So, how can you make the perfect blockchain video that will attract investors, launch your ICO, or convert the masses? Here’s a look at some key areas to focus on when creating your video:
Animations
For complex ideas animations are a great way to communicate clearly and quickly.
Animated explainer videos increase conversion rates by a further 20% online meaning they can be perfect for blockchain and cryptocurrency content. The video below was made by WeBuyCoins in 2014. It remains one of the most viewed videos on YouTube because of its engaging visuals, simple to understand script, and short length.
Use of Stories
Storytelling is an effective way to captivate audiences and increase brand awareness. With videos, storytelling is natural and storyboarding your video should be one of the first steps you take before filming. Telling personal stories can increase conversion by 8%, so it’s not always just about telling a story with a beginning, middle, and end – relating your product or brand to a personal story can have a lasting impact.
This video was made for the Westpac Group, telling the story of the rai stones used as currency by the Yap people thousands of years ago. The tale is captivating and, although the video is longer than 4 minutes (and the optimal video length for YouTube is 2 minutes), good storytelling keeps the audience watching. This video also goes further, explaining unique identifiers and cryptographic has functions in a simple and engaging way.
Real World Examples
Making your video content relevant to the real-world using examples people understand is exactly what makes this video by Vox so easy to follow. People tend to feel more trust towards things and brands they already know so comparing your system to existing technologies or brands can help turn strangers into evangelists.
Adjust Your Content
Making sure your videos have subtitles or captions is especially relevant on Facebook, where 85% of videos are played without sound. YouTube PreRoll Ads need to capture attention within 5 seconds. Instagram videos perform best when they’re 30 seconds in length. Knowing the optimal format for your content on social media is vital when producing content and it can set you apart from the crowd. Despite 85% of videos being played without sound on Facebook in 2017, 76% of videos on Facebook need sound to be understood so the door is wide open on social for you to optimize your videos.
You can think outside of the box when it comes to captions, specifically – not everything needs to be written down. This video performed well on Facebook because the text detailed all of the relevant information but wasn’t word for word the same as the video, enticing people to click into the video and engage.
How to Actually Make Great Videos
Knowing your audience is key to producing content that can turn casual browsers into investors and adopters, even eventually evangelists. As part of any inbound FinTech Marketing, knowing your audience comes down to the research you do on your users and customers, and the creation of buyer personas (semi-fictional profiles of your ideal customers). You’ll find that with video, like all content, the more you know your audience the more attractive you can make yourself to them.
Making videos can be a big drain on resources, so we always recommend looking into working with a video producer or inbound marketing partner so you can focus on your blockchain development.
Here at Meticulosity we’re leading the way in Blockchain and FinTech Inbound Marketing. We work with Blockchain and FinTech companies to establish their services online and offer video marketing services as part of our deal. We help drive qualified leads to build user bases, find investors, take Initial Coin Offerings (ICOs) live and explain FinTech products to the masses. For a free consultation on marketing your blockchain product, get in touch today.
