Website redesign takes time, effort, and organization. Learn the best website redesign questions to ask before starting your project.
A technologist, marketer, and serial entrepreneur since 1996, Dave has built solutions to nearly every problem.
So, knowing the best website redesign questions to ask before starting is your opportunity to accomplish much more than simply a site makeover. It will allow you to uncover:
Before undergoing a website redesign, there are a few website redesign questions you should ask:
Your brand must keep up with marketplace trends and changes in client needs. Your company's website should accurately reflect and support your brand's goals.
If there’s any disparity between your brand’s online and offline presence, then it could impede or even prevent clients from connecting with your business. Uniformity not only looks cleaner but also strengthens brand recognition. Think of it this way: would you wear sweatpants to an important meeting? Didn't think so.
Your website's design should make your business appear unique and different. Therefore, don't just blend in with everyone else!
Pay attention to what your competition is doing, then note the methods and design elements they use. Incorporate these unique elements into your website redesign strategy while adding a unique twist, of course.
Keeping your prospective clients engaged in a user-friendly manner is critical to your website's success. Your website should lead your clients to where you want them to end up: a call to take action.
Design your website to offer your clients multiple opportunities to accomplish this goal. These days, clients have many ways to access your content, which then brings us to the next question…
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It's not enough to only have your website designed for a desktop computer these days. Devices like phones and tablets are extremely popular for surfing the web.
Take the time and effort to optimize your clients' experiences, especially on mobile devices. This will show prospective clients that you are up-to-date on the latest technological trends.
SEO Considerations When It Comes to Website Design
Determining how much you can afford to spend on your website project is necessary. Any time and money spent on your website redesign is a business investment and thus should be taken into consideration like any other.
You need to see a return on this investment; therefore, make certain the proper effort is exercised. If you try to skimp on this, your savvy prospective clients will know.
Developing a website redesign strategy aims to recognize and resolve any existing issues your current website design may be experiencing. Make a list of all items that have been creating issues for your clients.
What's a cost-effective and innovative way to fix these problems? Schedule a meeting with your team to figure out how much of your resources you can dedicate to your site redesign.
/Imported_Blog_Media/fig-03-10-2016_14-48-21-1.jpg?width=500&name=fig-03-10-2016_14-48-21-1.jpg "Creative meeting where website redesign questions are being discussed in advance of the project")
It's important to pay close attention to how well the new design elements perform. Are they helping you to achieve your business goals?
One way to make that determination is to take advantage of analytic tools that help you stay on track. These tools are especially useful for learning how visitors interact with your website.
The new design elements should serve your main goal: visitor engagement that leads to sales.
Whether it's adding opportunities for social media interaction or offering informative audio-visual elements into your website design. Look for ways to offer your visitors highly personalized experiences that stand apart from the competition.
Before considering a website redesign, ask yourself which goals you want your website to accomplish. First of all, ensure your website accurately reflects your brand, meets your clients' various needs, and finally remains responsive to changing trends in the marketplace.
Your website is a crucial investment in the future success of your business. So, be sure to ask better website redesign survey questions.
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