Ecommerce Inbound Marketing

Inbound Marketing for Ecommerce is different than traditional Inbound Marketing. Your clients still need to attract, convert, close, and delight customers - but they're not just looking for leads - they want visitors to click that checkout button. Meticulosity works almost exclusively with agencies whose clients are online retailers, so we know the needs and constraints of ecommerce clients and how their shopping cart technology often plays into the effectiveness of an Inbound Marketing campaign. Ultimately, your clients want more visitors and a higher conversion rate - Meticulosity can help you reach their goals.

Our niche has always been marrying form with function. We’ve been doing it for 15 years, from Magento to HubSpot (Inbound Marketing's industry leader). As a HubSpot Platinum Partner with several certifications, you can rest assured we know as much about Inbound Marketing as we do about ecommerce.

Attract Buyers

We want to drive traffic to your client's website and make sure it's relevant traffic that's optimal to convert.

First, we determine who the right visitors are by analyzing your client's business, products, customers, and goals - this is often referred to as building "buyer personas."

Then, we build a strong organic SEO and content strategy based on keywords with the most search volume, best opportunities, and lowest competition. These keywords then drive our entire strategy for the rest of the Inbound process – but are revisited every month and quarter to ensure we are on the right path because keywords and the way people search change over time.

We then drive our "attract" strategy forward through product SEO, blogging, content development, creating eBooks, online advertising (if applicable), and social media.

Ecommerce Conversion

The next step within the Inbound Marketing framework is converting website visitors into customers.

Luckily, that's something we've been helping online retailers and ecommerce sites do for years.

We'll fully analyze your client's website and determine friction points that lead to cart abandonment, product page layout and add-to-cart positioning, and other factors that plague ecommerce conversion.

We will then take an Inbound approach to increase conversions through persona-targeted content and calls to action, creating compelling landing pages, and offering valuable content (such as eBooks, guides, etc.) to convert those in the top-of-the-funnel buying stage.

Increasing Customer Value

The next phase of traditional Inbound Marketing is closing the deal - but by now, we've already helped you convert your client's customer into a sale.

We look at this phase as our chance to grow customer value through increasing average cart value, improving attrition rates, and creating compelling persona-based offers and sales to your client's existing customer base.

Delight Customers & Become Evangelists

Inbound Marketing is all about providing a remarkable experience to your client's potential buyers, whether visitors, leads, or existing customers. Just because someone has checked out doesn’t mean you can forget about them.

We'll show you how to continue to engage your client's customers, delight, and upsell their current customer base, and turn them into happy promoters of your client's online store and the products they love.

“Amazing team to have work alongside our agency.”

“We are certified HubSpot partners and understand the platform, yet working with Meticulosity our capacity expanded, quality improved and dev projects became easier. We can now focus on the strategy, client experience and business growth knowing that Meticulosity has our back. The peace of mind and project management keeps our team on track and on deadline.“

“Rockstar service, patient teachers.”

“The Meticulosity team has been on the ball throughout our entire experience. For our project, now projects, they have set clear expectations of deliverables and met every hastily set deadline as we've turned to them to gain first-mover advantages in a very important geographic market for our firm. As for teaching, they've made a point to not only set up everything we need, but they've made sure we know how to help ourselves out going forward.“

“They’re responsive and work collaboratively to maximize our client flow.”

“Meticulosity continues to be very committed to the further development of our website. They are even further engaged in navigating the changing landscape of SEO addictions requirements. Admissions to our facility in 2018 have resulted in our expansion. Thanks to the entire Meticulosity staff for their unwavering, dedicated efforts.“

“Agencies everywhere can learn from their innovative tactics and impressive growth.”

“Meticulosity integrates inbound into every aspect of their business, marketing, and mission, and are a true testament to their success. Since day one as a HubSpot Partner, their agency has been creating valuable, seamless interactions for their leads, prospects, and customers.“

Ecommerce Inbound Marketing

Attract Buyers

Ecommerce Conversion

Increasing Customer Value

Delight Customers & Become Evangelists

Ecommerce Platforms We Worked With

Improvements After Working With Meticulosity

192%

INCREASE IN WEBSITE TRAFFIC

78%

INCREASE IN WEBSITE INQUIRIES

66%

INCREASE IN WEBSITE CONVERSION RATE

HubSpot Solutions Partner

Working With The Best

What Clients Say

“Amazing team to have work alongside our agency.”

Alicia Williams

“Rockstar service, patient teachers.”

Adam Moskowitz

“They’re responsive and work collaboratively to maximize our client flow.”

Rick Benson

“Agencies everywhere can learn from their innovative tactics and impressive growth.”

Patrick Shea

Past & Present Portfolio

Fat Shark

Nutri-Lawn

Aquila Recovery

Bungalow 5

California Closets

ASSA ABLOY

Company

Core Services

White-Label Solutions

Resources

Partners