While initial development began, our design team started creating concepts for Trophies2Go's new website. Since T2G was going through such a large update, they also addressed their logo and other branding concepts at the same time. We worked with T2G to create a website that blew the competition out of the water while also speaking to their customer demographic.
After several concept rounds, T2G settled on the design you see on their site today. Once the concept was finalized, we created category pages, product detail pages, blog, and static content pages that all tied in the new brand.
Additionally, we created a new page type, a category landing page you can see here
. The purpose of this page was to build traffic funnels for specific customer types so they could find the products they were most likely looking for, while also evoking an emotional reaction to the awards they would soon be purchasing. Thus, category landing pages were created for Corporate Awards, Sports Trophies, Activities, and Custom awards.
Once the Magento front-end was completely customized for their new brand, we also assisted T2G in branding their transactional email communication (via Magento) and marketing communication (via Infusionsoft).
Finally, we made the entire site responsive - making them the first trophy and awards website that works flawlessly on both desktops and mobile devices and tablets.