Magento is a popular, feature-rich ecommerce platform offering you the flexibility to create engaging and unique online shopping experiences. Some of the world’s leading brands like Canon and Big Bus Tours achieved massive sales records when they decided to use the Magento platform to conduct business online. Magento does not only pride itself with over 250,000 merchants around the world, but it is considered a B2B leader in the industry and the recent launch of Magento 2.2, which puts emphasis on security and the B2B environment, is what continues to give Magento that competitive edge. Magento, rest-assured, is one of the best online shopping carts available in the market and listed below are some of the reasons why.
Easy Integration
Magento can easily integrate with ready-made plugins and apps from other developers. Some of these plugins are free while others will come at a cost. The many extensions Magento offers can help to enhance your store’s marketing and sales functionalities, shipping workflow and online and offline accounting. If you cannot find the plugins or extensions you need, you can usually find a good Magento extension developer.
SEO Friendly
Magento is equipped with SEO-friendly features that can help you overcome typical CMS issues that could prevent you from ranking well in search engines. A well-planned SEO strategy allows for faster ranking opportunities on search pages and an increased chance of being indexed in Google and other search engines. Elements such as meta descriptions, redirecting broken pages, XML sitemaps and custom page titles can contribute to increased rankings and traffic to your store.
Mobile Friendly
It is important for a shopping website to be mobile friendly. Magento is mobile ready and allows for multiple store integrations on different devices. For customers, the drag and drop functionality, audiovisuals and control over the screen size makes it easy to navigate through your store.
Customization
A highly customizable platform allowing you to design your website that fits your brand. You have full control over the website design experience and you can update it whenever you need to.
Magento open source (formerly Community Edition) is ideal for developers and small businesses. It is a free edition that carries the functionalities and performance to meet basic ecommerce business needs. It is also ideal for experimenting and learning how to design and build your store from scratch. The Enterprise edition on the other hand is much costlier, starting at around $15,000 per year and is perfect for businesses with large sales volumes, catalogues and several product configurations.
Meticulosity is a proud Magento Solutions Professional Partner and has loads of Magento development experience. We can help you satisfy your business needs by developing a custom Magento design and create customized modules and extensions. Call us today for a free consultation.
