Our retail clients are always looking for ways to optimize their Magneto stores and we're always looking for scalable ways to assist. Based on our most frequently asked Magento SEO questions, here's our list of 5 Easy Tricks to Quickly Optimize Your Magento Store!
When it comes to the Magento CMS, there are a lot of powerful features that set you up for search engine success. The biggest gap for most retailers is not knowing exactly what to focus on. When it comes to SEO, a few simple CMS tweaks can quickly improve your organic search traffic and lead to an increase in conversions.
Here’s a look at five things you can do today to improve your Magento SEO
- Optimize Your Title Tags
- Scrap Default Descriptions
- Don't Duplicate
- Fewer Files of Folders
Any ecommerce CMS/database is going to have its nuances in URL generation. We've seen some unintentional dynamic URL generation for thumbnails and alternate product versions, intentional dynamic URLs for products based on users navigation, and URLs with so many parameters that they're likely to break when they're shared on social. A well thought out URL protocol should be established early on and revisited as needed. Monitoring your URLs on the regular will help you to identify when things are going awry.
- Provide a Map
A sitemap, that is. If you have a large catalog there is a good chance that only part of your site is getting crawled. Content that is multiple folders deep or located in less-accessible sub-categories is likely to get skipped completed when crawl limits are reached. Good site architecture will help many crawling issues, but to ensure nothing gets skipped, give the crawlers an XML sitemap that is conveniently located at /sitemap.xml. You can also tell the crawlers where your sitemap is located by specifying your sitemap location in your Robots.txt file. If you have a really large catalog, break down your sitemap into bite sized pieces. If you take this approach, your Robots.txt file will identify the sitemap page and that sitemap page will be a sitemap of your sitemaps.
Pro tip: make sure your monitoring Google Search Console for errors in your sitemaps. This can alert you to all kinds of issues that are going on with your site.
Optimized title tags and meta descriptions, unique product descriptions, clean URLs and a sitemap to guide crawlers. These five SEO basics are key for optimizing your Magento store.