Meticulosity was awarded an Impact Award for Growth-Driven Design (GDD) yesterday by HubSpot, the industry leader in inbound marketing automation software. The award is given out on a quarterly basis to Certified HubSpot Agency Partners. Meticulosity, a Gold HubSpot Agency Partner, entered a case study featuring client Cayman Enterprise City that won the award.
Cayman Enterprise City (CEC) is a special economic zone located in the Caribbean that offers companies an offshore physical presence to grow their business and protect intellectual property in a tax-neutral jurisdiction. Cayman Enterprise City has experienced rapid growth thus their ideal client and product offerings were changing faster than their old website could handle. After launching two websites in three years, they needed a new approach.
Growth-Driven Design (GDD) is a totally new way to look at web design. Traditional web design views a website as a project with a finite beginning and end. In contrast, GDD uses a methodology that focuses on launching quickly with a basic “launchpad” site followed by continual improvement of the website. This method shortens launch time significantly while also fostering a flexible approach to creating and improving the design and content of the website to support marketing intelligence.
Meticulosity, a web design and inbound marketing agency with offices in the Cayman Islands, New York, and India is located within the island’s economic zone and knew that combining Inbound Marketing with Growth-Driven Design would be a home run for CEC. The process began last summer and CEC launched its website on HubSpot using GDD in only six weeks.
One year later, some of the key performance increases that Meticulosity helped CEC achieve include:
- Average Monthly Visits Increased 65%
- 32% Increase in Sitewide Conversion Rate
- 5% Increase in Search Visibility Since Launch
- Average Monthly Leads Increased 2-3x
“Using the GDD approach with CEC enabled us to get their new website up in six weeks instead of six months, which meant they saw improvements faster and for 4.5 months longer than a traditional approach would. The results were instantaneous and one year later they continue to impress” said David Ward, President of Meticulosity.
Patrick Shea, Director at HubSpot said "Meticulosity has set an example for how businesses everywhere should be transforming their marketing with Inbound. Our team here at HubSpot is proud to call Meticulosity a Partner and recognize them with this Award.”
Click here to read the case study blog post that won Meticulosity the Award.