11 of the Best SEO Tools used by SEO Experts & Agencies in 2020

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Best SEO Tools

There's nothing worse than investing time and effort into a great website that few people see. If you're struggling to get ranked on Google, you're not alone. You could hire an SEO agency to do the work for you or DIY your search optimization with our best SEO tools.

Get your website ranking in search. Easy step-by-step Guide to SEO - Download Now >


We've used these SEO tools at our agency to get higher search engine rankings easily and with little effort. Here are the top SEO tools that will help you analyze your website just like a pro:

1. Google

It should go without saying: Google is the king of internet searches. So when you are looking for the best SEO analysis tool, start with Google. Google offers several SEO tools for small businesses, specifically:

  • Google Ads - shows you with the right keywords to use based on search data.
  • Google Webmaster Tools - Here you access Google's search console for website data reports and multiple resources for improving your search results.
  • Google Analytics - Analytics tracks your keywords and their success in directing traffic to your site.
  • Google Trends - Check out what is trending on Google Search and use this information to attract viewers to your page.
  • Think with Google - Full featured SEO Tool by Google that has a full set of tests including a speed test.

Cost: All Free

Think with Google SEO Tool

2. SEMRush

SEMRush in our humble opinion is the ultimate tool in our SEO arsenal.  It provides intelligence on what your competitors are doing online and how to beat them in organic search. It's an all-in-one SEO Toolkit for serious SEO professionals.

Cost: $99/m - Free 14-day trial

SEMRush SEO Tool

Read our in-depth SEMrush review.

3. Quick Sprout

Buying SEO services is costly. However, with Quick Sprout, you can do it yourself. Just enter your website URL and Quick Sprout will access your Google Analytics data and prepare an in-depth analysis. You receive an SEO score and tips on how you can improve your rating.

Cost: Free

Quicksprout SEO Tool

4. Ahrefs: SEO Keyword Tool

Get a complete handle on your keyword research. The Ahrefs Keyword Explorer will help you find thousands of keyword ideas, analyze ranking, traffic potential and ranking difficulty.

Cost: 7-day trial for $7

Ahrefs SEO keyword tool

5. Moz Pro

When you are looking for SEO services that cover everything from your website to social media accounts, you need Moz Pro. This marketing software uses a single platform to monitor all of your SEO, compares your website to competitors, and then supplies you with the information you need to make your website the best. Moz Pro is your in-house SEO agency.

Cost: Free 30-Day Trial

MOZ Pro SEO Tool

6. SpyFu: SEO Tools

SpyFu has many paid and free tools that are awesome. Where they excel is by exposing the search marketing secret formula of your competitors which is brilliant.

Cost: Free 30-Day Trial

SpyFu Competitor SEO Tool

7. SEO Site Checkup

SEO Site Checkup offers a variety of free services including social media check, meta tags analyzer, and Google Search results preview. But if you are looking for an elaborate SEO audit and report, take advantage of their paid monthly services, which include a complete website analysis, website monitoring, detection of broken links and more.

Cost: Single site audit is FREE. Paid Monthly Services start at $24.95/mo

SEO Site Checkup Tool

8. HubSpot’s Website Grader

Curious how your website compares to others? Use Hubspot’s Website Grader to get a personalized audit. All you do is enter your website URL and email address. After a quick review of your site, you will receive a score between 0-100 and a detailed SEO report showing you how you compare.

Cost: Free

HubSpot Website Grader Tool

9. Found SEO Audit Tool

If you are looking for easy-to-use optimization tools, look no further: Found SEO Audit Tool is the exact program you need. All you do is enter a URL, and it generates a website audit report for your review. You will find details regarding content issues, link analysis, and technical problems. A PDF report is also available making it easy to share the data with your team.

Cost: Free

Found SEO Tool

10. woorank

With woorank you can track and fix your website's weaknesses, compare your site to competitors, and get marketing tips on how to optimize your sites. But if that isn't impressive enough, you can also download reports with your business logo and quickly share results with coworkers.

Cost: Free 14-Day Trial

Woorank SEO Tool

You can try the woorank website grader here and it will give you a quick snapshot of your site's performance. Just add your website URL and click review.

woorank website grader is free

11. Screaming Frog SEO Spider

Screaming Frog SEO Spider evaluates the SEO on your website. Basic services include finding broken links, analyzing page titles and metadata, and review of meta robots and directives. Additional services are available including help with your marketing campaigns.

Cost: Free

Screaming Frog SEO Tool

Over to you

There is no exact formula to SEO strategy, but, having the best SEO tools can help.

Since many of the tools are free or have a free trial, go ahead and give them a spin. You can have a big impact on your website’s search ranking, online visibility and new visitor traffic. 

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Eric Melillo