Google Ads: Changes & Updates You Need to Know

Google Ads: News, Updates & Announcements

Google Ads (formerly AdWords) has been stirring up the digital marketing sector since its inception. The new Ads features update announced recently, is said to be the biggest in fifteen-year history. Digital advertising demands continue to trend towards the need for responsive mobile search capacity. In order to satisfy these needs, the latest product updates give internet marketers tools to help maximize their advertising sphere of influence. The newest updates offer:

• More Text Ad Capacity (Expanded Text Ads)

• Better Device Bidding Capability

• Highly Responsive Ads

The Right Tools For The Job

Room to Grow - (Expanded Text Capacity) Answering the cry of “Don't box me in!”, Google's marketing tools will now allow more space for text. Furthermore, Google now offers advertisers the ability, and space, to write two separate 30 character headlines, in addition to one-80 character meta description. With the addition of up to 50% additional ad space, advertisers everywhere are rejoicing. It also equals better ad quality and more effective ad results. Taking All Bids - (Bidding Capability) Whether your target audience connects with you from their home computer, mobile tablet, smartphone, or laptop, having the capability to set individual bids adjustments just got easier. In the near future, you will also be able to utilize Google's Smart Bidding platform for goal-oriented CPAs for individual devices. Highly Adaptable - (Responsive Ads) Another new enhancement is the inclusion of a higher level of ad responsiveness. By ensuring an almost intuitive ability to adjust and adapt, your ads effortlessly work on Google's Display Network, a platform that hosts over two million client accounts. Better responsiveness equates to better conversions rates.

PPC Lead Generation: How to Get More Quality Leads Latest Google Ads Updates Summary