Website traffic is an important driver of your ecommerce business and for building brand awareness. But if you’re getting traffic but simply not converting enough of your audience into customers..
In today’s world of shrinking borders, multiculturalism, and global ecommerce it’s common for companies to have websites and content in different languages. Whether they’re targeting different..
Most engagements with a web development company are structured in one of two ways; one-off products such as site launches and platform migrations, or as development retailers to apply patches, fix..
Keyword research is vital to any good search engine optimization plan. Whether you’re starting a paid search campaign or relying on organic traffic, knowing which keywords you’re targeting can..
In our line of work, we often talk about buyer personas – profiles we’ve created of our most dedicated customers who understand and cherish our values. The more we understand these profiles the..
Entering a new market can be intimidating and you need to ensure that you get your messaging and targeting correct. Marketing your brand to an audience overseas can be tricky and catering to..
Expanding your business to an international audience is a great opportunity to help you increase growth potential. Interacting with an audience that is part of a different culture or in a..