Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords (now Google Ads) is a robust..

Cart abandonment is a concern for retailers and one of the main reasons shoppers abandon their cart is a lack of trust in the website. There are a lot of things you can do to engender trust once a..

Website traffic is an important driver of your ecommerce business and for building brand awareness. But if you’re getting traffic but simply not converting enough of your audience into customers..

In today’s world of shrinking borders, multiculturalism, and global ecommerce it’s common for companies to have websites and content in different languages. Whether they’re targeting different..

Most engagements with a web development company are structured in one of two ways; one-off products such as site launches and platform migrations, or as development retailers to apply patches, fix..

Keyword research is vital to any good search engine optimization plan. Whether you’re starting a paid search campaign or relying on organic traffic, knowing which keywords you’re targeting can..