There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation..

This year, the social media landscape changed dramatically for digital marketers and ecommerce merchants. If you haven’t adjusted the way you approach social media, now is the time to review your..

Yes. In some cases, having a country specific top level domain (your "country code top-level domain", or ccTLD) of the country you are targeting can significantly increase your search engine..

Picture the scene: a tiny hotel room in a questionable part of Hong Kong and one man sat with Pikachu and SpongeBob flash drives (one of each respectively) plugged into his laptop using them to..

Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords (now Google Ads) is a robust..

Cart abandonment is a concern for retailers and one of the main reasons shoppers abandon their cart is a lack of trust in the website. There are a lot of things you can do to engender trust once a..

Website traffic is an important driver of your ecommerce business and for building brand awareness. But if you’re getting traffic but simply not converting enough of your audience into customers..

In today’s world of shrinking borders, multiculturalism, and global ecommerce it’s common for companies to have websites and content in different languages. Whether they’re targeting different..