The Conversion Blog

Improving Facebook Ad Performance Using Budget Optimization & Bidding Strategy

[fa icon="calendar'] Nov 14, 2018 / by Amy Hayward posted in Facebook Ads, Social Media Management, Instagram, Social Media [fa icon="comment"] 0 Comments

If you’re using Facebook Ads you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most experienced advertisers. Facebook Ads are highly effective, and can have incredibly high click through rates, but time and again it can be hard to know exactly how to refine your ads for performance without stopping an entire campaign and starting again fresh.

Here’s a closer look at what optimizing ad performance actually means in a Facebook Ad Account when it comes to bids, target costs, bid caps, and optimization. Let's fix your Facebook financials once and for all.

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How to Set Up a Facebook Pixel Event for Your Ecommerce Site

[fa icon="calendar'] Oct 18, 2018 / by Amy Hayward posted in Facebook Ads, Ecommerce, Social Media, Social Media Management, Facebook [fa icon="comment"] 0 Comments

If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost per results, and you understand how to properly target your audiences and speak to them in a way that is highly engaging. Even the most successful Facebook campaigns can fall short, however, if you’re not aware of all the features Facebook has to offer.

While we find many businesses know what a Facebook Pixel is, we also see a lot of underutilization when it comes to the Facebook Pixel’s special custom features. These features can really boost your reporting, and even help with retargeting. Let’s take a look at how you can better harness the power of Facebook Pixels for your ad campaigns today.

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Using Facebook and Instagram to Increase Sales Over the Holidays

[fa icon="calendar'] Oct 11, 2018 / by Amy Hayward posted in Facebook Ads, Holiday Marketing, Facebook, Social Media Management, Social Media [fa icon="comment"] 0 Comments

If you’re not already on top of your Facebook holiday ad spend you’re missing out on huge potential revenue. Although much of the planning for your Q4 advertising should have happened months ago it’s not too late to jump in and start leveraging the power of Facebook and Instagram paid ads to reach more customers and increase conversions over the holidays.

Q4 matters when it comes to sales on social media. According to Facebook, 20% of shoppers start buying their gifts in October with 49% buying in November. Here’s a look at what you can do today to kickstart conversions and make the most of seasonal interest in your ecommerce site or store.

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Using Facebook Audiences To Leverage Engagement

[fa icon="calendar'] Oct 08, 2018 / by Amy Hayward posted in Social Media Management, Social Media, Facebook, Advertising, Facebook Ads [fa icon="comment"] 0 Comments

Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might.  You’re not alone if you’ve seen a dramatic drop in engagement on your posts this year. 

Let’s take a closer look at how the news feed on Facebook is changing, as well as tips and tricks you can use to reach people using audience settings in Facebook paid ads.

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Leveraging Pinterest for Your Ecommerce Site

[fa icon="calendar'] Oct 03, 2018 / by David Ward posted in Social Media, Ecommerce [fa icon="comment"] 0 Comments

Predicted to top $1billion in ad revenue by 2020, Pinterest is an often under-utilized platform that's growing daily. While not everyone's ecommerce content is appropriate for Pinterest, the potential for sales is huge in specific industries. In recent years we've seen growth specifically in home and interior areas, as well as in the food and clothing sectors.

Given that, as of 2018, 40% of Pinterest users have a household income of over $100k if you're not already using this platform to generate qualified leads on your site you're missing out.

Let's take a deeper look at how you can leverage Pinterest to increase sales. 👀

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