If you’re all over Facebook marketing, you can’t have missed the recent F8 Facebook Developer conference and the subsequent announcements Facebook had for local and AR. While these exciting developments are set to change the way users and developers interact with the platform one feature remains as important as ever on Facebook -- in fact, the conference even made use of it to publicize their sessions.
Launched April 2016, Facebook Live is still a great way to boost engagement on your profile and notify all of your followers of your activity. Given that for the last three years Facebook has been sharing page notifications to less than 20% of your followers but almost 100% of your followers are notified of you going live this is a huge deal.
Despite having been around for so long, the idea of going live is daunting to a lot of businesses. What do you post? How do you do it? Taking the plunge is hard when it’s into the unknown so we’ve made a guide on getting started with Facebook live.