The Conversion Blog

Facebook is Changing Again: Here's How To Keep Ahead

[fa icon="calendar'] Feb 22, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, Facebook

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It’s no secret that the Facebook algorithm is constantly changing. Given the fact that, over the course of its lifespan, Facebook has evolved from an invite-only networking platform to one of the largest social giants in the industry (with one billion daily active users) it makes sense that they constantly refine the way their platform works.

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Top 3 Social Media Growth Hacks for FinTech Companies

[fa icon="calendar'] Jan 31, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, FinTech Marketing

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Interest in blockchain and FinTech is, for the most part, still tied to the value of Bitcoin in USD as people slowly begin to understand what the technology is about but while recent fluctuations in Bitcoin, Ripple, Ethereum and other cryptocurrencies might have you doubting your resolve social media growth is possible with or without the massive search volumes we’re seeing this year for the keywords “blockchain” and “ico”, and this growth can in turn drive more traffic to your site. Here are our top 3 social media growth hacks that companies in the FinTech and blockchain space can utilize today.

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Kickstart Your Social Media Marketing in 2018

[fa icon="calendar'] Dec 28, 2017 / by Amy Hayward posted in Social Media, Inbound Marketing, Content Marketing

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This year, the social media landscape changed dramatically for digital marketers and ecommerce merchants. If you haven’t adjusted the way you approach social media, now is the time to review your strategies and flex with the changes. Here’s a look at what 2017 meant for social media and trends in 2018 that are about to change all that again (as well as what this means for your ecommerce social media plans in 2018).

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Instagram Marketing Tools for Ecommerce

[fa icon="calendar'] Aug 03, 2017 / by Smita Avanindra posted in Social Media

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Instagram is considered one of the happiest places to be on the internet and Instagrammers love exploring and following what their favorite brands do on Instagram. With over 500 million users using Instagram today, it provides a window of opportunity for ecommerce businesses to build those valuable relationships with their global customers.

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Finding Dead Pinterest Pins Using Google Analytics

[fa icon="calendar'] Apr 20, 2017 / by Tanya Wigmore posted in Social Media, Ecommerce, Analytics

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One of the unique issues with Pinterest for ecommerce sites is the prevalance of "dead pins." When your product inventory changes and products are no longer available on your site, people coming to the site via Pinterest will often encounter 404 errors for pages that just aren't live on the site anymore. 

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