At its most basic, micro-targeting is the hyper-segmentation of audiences coupled with personalized messages or offers to increase conversions. Your favorite brands do this all the time, and it’s..

If you’re using Facebook Ads, you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most..

One of the unique issues with Pinterest for ecommerce sites is the prevalence of "dead pins." When your product inventory changes and products are no longer available on your site, people coming..

If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost..

Nowadays, video isn't something you create just for social channels to get likes and a few new followers. Video is today's multi-use power tool in the world of digital marketing. It can be used..

It's a new year and you're searching for ways to revive your Facebook ad campaigns. It might seem impossible to determine why your campaigns are underspending, overspending, not delivering, or..

If you’re not already on top of your Facebook holiday ad spend you’re missing out on huge potential revenue. Although much of the planning for your Q4 advertising should have happened months ago..

Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might. You’re not alone if you’ve..

Predicted to top $1 billion in ad revenue by 2020, Pinterest is an often under-utilized platform that's growing daily. While not everyone's ecommerce content is appropriate for Pinterest, the..