Online Advertising

Initial Consultation & Defining Strategy

We will design and execute your PPC strategy from start to finish. During our initial consultation, we:

• Analyze your organization's goals
  • Customer acquisition
  • Lead generation
  • Sales
  • Branding
• Perform a budget analysis
  • Total budget vs. daily budget
  • Current online sales profit margins
  • Pay-per-click maximum
  • Perform a competitive analysis
• Finalize our PPC strategy

Implementation

After our inital consultation, we get to work. As an official Google Partner, we not only bring our experience, but also the full resources of our dedicated partner team from Google. During implementation, we will:

• Establish Google and Microsoft Ad Center Accounts in Your Name
• Develop Keywords
  • Specific Phrases
  • Localization
  • Products
  • Prices
  • Etc.
• Develop Ads
  • Create Ad Category/Themes
  • Ad Copy
  • Ad Variation
• Develop Ad Groups
  • Search Results
  • Content Networks
• Prepare Visitor/Data Tracking

Maximizing ROI

Typically, your first campaign starts with Google AdWords, and then we expand to Microsoft AdCenter, Yahoo!, Facebook, Amazon, or other appropriate properties once your keywords and ads are trial tested on AdWords. Using a trial to optimize your campaign before expanding it to other venues eliminates waste of your advertising budget. Once your first trial PPC campaign is implemented, we monitor and manage it to maximize the click-through and conversion. For the first 90 days, we:

• Collect Data On Your Ads
  • Ad/Group Impressions
  • Keywords
  • Clicks
  • Average/Maximum Cost-Per-Click
  • Ad Position
• Optimize Campaigns As Needed
  • Keyword Success/Failure
    • Add/Delete As Needed
    • Expand/Contract Generalization or Broadness
  • Ave/Max Cost-Per-Click
    • Bid High When Profitable, Lower CPC When Overpaying
  • Landing Pages
  • Localization/Geotargeting
  • Daily Budget
• Optimize Conversions
• Expand to Other Properties

Clicks to Conversions

Once all of your campaigns are fine-tuned and performing, we continue to monitor your campaigns individually and perform the necessary maintenance to insure we are meeting or exceeding your PPC goals. We will work with you organically as your business grows and new online marketing channels develop.

* These are actual results of one of our customers - over a 10x revenue ROI per dollar spent!