One of the unique issues with Pinterest for ecommerce sites is the prevalence of "dead pins." When your product inventory changes and products are no longer available on your site, people coming..

Since ecommerce began, the issue of what to do with old products has been a question that retailers have asked, and the “best” answer is not the same for everyone. Depending on your CMS, your..

The Top 5 Mistakes in Paid Advertising (Part 2)

If you have an ecommerce website and work with a good developer, you probably already have a robots.txt file in your root directory. Search engines use robots (also known as spiders or crawlers)..

If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost..

Schema markup is now a necessity for ecommerce product rankings. With the fierce competition on Google, you want to do everything you can to differentiate yourself. Here are some of the different..

When you’re setting up your ecommerce site, there are often so many different elements to take care of that URL structure often gets overlooked. This can lead to indexing issues, poor user..