The Conversion Blog

Creating Better Advertising Reports in HubSpot

[fa icon="calendar'] Nov 27, 2018 / by Tanya Wigmore posted in HubSpot, Advertising, Analytics, Facebook Ads [fa icon="comment"] 1 Comment

Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics. 

Let's take a look đź‘€

Read More [fa icon="long-arrow-right"]

What is Conversion Rate Optimization? Increase Your Website Conversions

[fa icon="calendar'] Nov 20, 2018 / by Lynn Genske posted in Ecommerce, Inbound Marketing, Conversion Rate Optimization [fa icon="comment"] 3 Comments

Inbound marketing isn't only about driving traffic to your website or app, it's also about converting visitors into leads when they land on your site. The more qualified those leads are the better and the great thing about inbound marketing is that when you do it right a great deal of those leads will be qualified.

The process of making sure your site is turning strangers into customers and visitors into contacts is called conversion rate optimization and it's something you should be doing on a regular basis.

Whether it’s signing up for a newsletter, downloading an application, making a purchase, or creating an account, these conversions are important if you want to turn sessions into sales.

Here are some of our top tips for getting started with conversion rate optimization:

Read More [fa icon="long-arrow-right"]

Improving Facebook Ad Performance Using Budget Optimization & Bidding Strategy

[fa icon="calendar'] Nov 14, 2018 / by Amy Hayward posted in Social Media, Social Media Management, Instagram, Facebook Ads [fa icon="comment"] 0 Comments

If you’re using Facebook Ads you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most experienced advertisers. Facebook Ads are highly effective, and can have incredibly high click through rates, but time and again it can be hard to know exactly how to refine your ads for performance without stopping an entire campaign and starting again fresh.

Here’s a closer look at what optimizing ad performance actually means in a Facebook Ad Account when it comes to bids, target costs, bid caps, and optimization. Let's fix your Facebook financials once and for all.

Read More [fa icon="long-arrow-right"]

Using Filters & Exclusions to Improve Google Analytics Data

[fa icon="calendar'] Nov 02, 2018 / by Tanya Wigmore posted in SEO, Analytics [fa icon="comment"] 1 Comment

Google Analytics is a fantastic tool to help you identify who is coming to your site, how they got there and what they did while they were visiting. However, if you don't take a few minutes to set up some key data filters, the data that you're looking at is going to be full of junk that's distorting your data. If your data sucks, the decisions you make based on it might too. 

If you want better data integrity from your Google Analytics account, you'll want to consider adding filters.

Read More [fa icon="long-arrow-right"]

How to Set Up a Facebook Pixel Event for Your Ecommerce Site

[fa icon="calendar'] Oct 18, 2018 / by Amy Hayward posted in Social Media, Ecommerce, Facebook, Social Media Management, Facebook Ads [fa icon="comment"] 0 Comments

If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost per results, and you understand how to properly target your audiences and speak to them in a way that is highly engaging. Even the most successful Facebook campaigns can fall short, however, if you’re not aware of all the features Facebook has to offer.

While we find many businesses know what a Facebook Pixel is, we also see a lot of underutilization when it comes to the Facebook Pixel’s special custom features. These features can really boost your reporting, and even help with retargeting. Let’s take a look at how you can better harness the power of Facebook Pixels for your ad campaigns today.

Read More [fa icon="long-arrow-right"]

Search For What You Need