The Conversion Blog

5 SEO Tricks to Quickly Optimize Your Magento Store

[fa icon="calendar'] Jul 12, 2018 / by Tanya Wigmore posted in SEO, Ecommerce, Magento

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Our retail clients are always looking for ways to optimize their Magneto stores and we're always looking for scalable ways to assist. Based on our most frequently asked Magento SEO questions, here's our list of 5 Easy Tricks to Quickly Optimize Your Magento Store!

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Increase Your Conversions with These Free Downloadable CTA Buttons

[fa icon="calendar'] Apr 27, 2018 / by Amy Hayward posted in Ecommerce, Web Design, Inbound Marketing, CTAs for Ecommerce, Resources

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When it comes to your marketing KPIs, nothing is more important in your digital campaigns than spurring visitors to action and generating those sweet leads. You probably already know just how vital calls-to-action (CTAs) are and the devastating consequences when they don’t convert visitors into leads. This when you need to step-up and lead your team towards better CTA design and execution.

So, how can you do this? When you’re strapped for time and resources, building custom CTAs from scratch is likely a no-go. This is why we’ve put together an easy to adjust series of calls-to-action (CTAs) that you can download today. These CTAs are bold, simple, and easy-to-adjust meaning that once you’ve read our advice you can get your team working on new CTAs that are going to be effective on your ecommerce site.

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Considerations for Upgrading to Magento 2 in 2018

[fa icon="calendar'] Jan 12, 2018 / by Amy Hayward posted in Ecommerce, Magento, Content Management System

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With the year well under-way, it’s time for online merchants to review their plans for 2018. In particular, because of the increasing need for mobile-first sites and voice optimization, reviewing your ecommerce platform is an essential component to remaining competitive.

If you’re not already using it, Magento 2 could be the ideal platform for you. Let’s take a look at what you should consider when evaluating whether to upgrade.

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Does Your ccTLD Make a Difference for Rankings?

[fa icon="calendar'] Dec 11, 2017 / by Tanya Wigmore posted in SEO, Ecommerce, Local Search

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Yes. In some cases, having a country specific top level domain (your "country code top-level domain", or ccTLD) of the country you are targeting can significantly increase your search engine rankings in that country.

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Magento vs BigCommerce for Ecommerce Sites

[fa icon="calendar'] Dec 08, 2017 / by Janette Smuts posted in Ecommerce, Magento

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The ecommerce platform market is not small, and it can be difficult to decide which shopping cart software best meets your needs. On the one hand, some platforms will be easy to navigate through and simple to understand, but this isn’t always enough. Others might feel overly complex, too expensive and with the rich amount of features it offers this may be too much for what you are looking for. It ultimately comes down to your business needs, growth plans for your company and budget.

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