The Conversion Blog

Reducing Abandoned Carts on Your Ecommerce Site

[fa icon="calendar'] Sep 13, 2018 / by Amy Hayward posted in Ecommerce, Email Marketing, Magento, HubSpot Automation, Abandoned Carts

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There's nothing worse than watching sales dip and abandoned carts skyrocket on your ecommerce site. Here's the good news: if you’re struggling with sales optimization you’re not entirely alone — a striking 75.6% of carts were abandoned in 2018. It’s clear that there’s real potential value in re-engaging these leads, nurturing them into customers, but how can you get started with this? 

Take a look at some of our top tips for ecommerce sites when it comes to conversion optimization and leading nurturing. Using these tricks, you’ll be able to supercharge your processes today.

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Leveraging Magento for True Holiday Marketing Success

[fa icon="calendar'] Aug 01, 2018 / by Amy Hayward posted in SEO, Ecommerce, Magento, Inbound Marketing, Content Management System, Holiday Marketing

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We’ve said it once, and we’ll say it again, leaving your holiday campaign planning until Q3 is a very seat-of-your-pants approach to ecommerce marketing. That said, if for whatever reason you’re putting together your strategies just now we have the perfect post for you that is going to maximize conversions and increase sales over the holidays when it comes to your Magento store.

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5 SEO Tricks to Quickly Optimize Your Magento Store

[fa icon="calendar'] Jul 12, 2018 / by Tanya Wigmore posted in SEO, Ecommerce, Magento

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Our retail clients are always looking for ways to optimize their Magneto stores and we're always looking for scalable ways to assist. Based on our most frequently asked Magento SEO questions, here's our list of 5 Easy Tricks to Quickly Optimize Your Magento Store!

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Increase Your Conversions with These Free Downloadable CTA Buttons

[fa icon="calendar'] Apr 27, 2018 / by Amy Hayward posted in Ecommerce, Web Design, Inbound Marketing, CTAs for Ecommerce, Resources

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When it comes to your marketing KPIs, nothing is more important in your digital campaigns than spurring visitors to action and generating those sweet leads. You probably already know just how vital calls-to-action (CTAs) are and the devastating consequences when they don’t convert visitors into leads. This when you need to step-up and lead your team towards better CTA design and execution.

So, how can you do this? When you’re strapped for time and resources, building custom CTAs from scratch is likely a no-go. This is why we’ve put together an easy to adjust series of calls-to-action (CTAs) that you can download today. These CTAs are bold, simple, and easy-to-adjust meaning that once you’ve read our advice you can get your team working on new CTAs that are going to be effective on your ecommerce site.

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Considerations for Upgrading to Magento 2 in 2018

[fa icon="calendar'] Jan 12, 2018 / by Amy Hayward posted in Ecommerce, Magento, Content Management System

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With the year well under-way, it’s time for online merchants to review their plans for 2018. In particular, because of the increasing need for mobile-first sites and voice optimization, reviewing your ecommerce platform is an essential component to remaining competitive.

If you’re not already using it, Magento 2 could be the ideal platform for you. Let’s take a look at what you should consider when evaluating whether to upgrade.

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