The Conversion Blog

With the year well under-way, it’s time for online merchants to review their plans for 2018. In particular, because of the increasing need for mobile-first sites and voice optimization, reviewing your ecommerce platform is an essential component to remaining competitive.

If you’re not already using it, Magento 2 could be the ideal platform for you. Let’s take a look at what you should consider when evaluating whether to upgrade.

Yes. In some cases, having a country specific top level domain (your "country code top-level domain", or ccTLD) of the country you are targeting can significantly increase your search engine rankings in that country.

The ecommerce platform market is not small, and it can be difficult to decide which shopping cart software best meets your needs. On the one hand, some platforms will be easy to navigate through and simple to understand, but this isn’t always enough. Others might feel overly complex, too expensive and with the rich amount of features it offers this may be too much for what you are looking for. It ultimately comes down to your business needs, growth plans for your company and budget.

In 2009 an entirely new form of currency emerged so secure that is disrupting financial industries, causing waves in the global news. This cryptocurrency known as Bitcoin was unique from the very beginning – a form of digital asset only previously theorized about – and as it gained more early adopters its security only increased and so did its value.

Website traffic is an important driver of your ecommerce business and for building brand awareness. But if you’re getting traffic but simply not converting enough of your audience into customers you're missing valuable trade. There are a whole host of tried and tested strategies that can help boost your conversion and (ultimately) increase sales.