The Conversion Blog

Meticulosity Lands HubSpot Platinum Agency Status

[fa icon="calendar'] Jun 26, 2018 / by Tanya Wigmore posted in News, Inbound Marketing, HubSpot, Agency, Awards

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We are incredibly excited to announce that Meticulosity has achieved a new milestone and is a Certified HubSpot Platinum Partner Agency!

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Leveraging Growth-Driven Design & Inbound Marketing for a Highly Regulated Market

[fa icon="calendar'] May 11, 2018 / by Tanya Wigmore posted in Client Spotlight, Growth-Driven Design, Inbound Marketing, HubSpot, Content Marketing, Growth-Driven Development

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This blog post digs deep into the successes we've had with our client, Algamus Gambling Treatment Center, during Growth-Driven Design and Inbound Marketing campaign. What's uniquely interesting about Algamus is that they were directly affected by Google's stance on addiction treatment center advertising, which caused some of their competitors and partners to shut down. The fact that Algamus was able to weather the storm is directly attributable to their inbound marketing campaigns.

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Can You Do Inbound Marketing for Ecommerce Sites?

[fa icon="calendar'] Oct 30, 2017 / by Smita Avanindra posted in Ecommerce, Inbound Marketing, HubSpot, Content Marketing

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Inbound marketing (aka content marketing) is a no brainer for service-focused websites. But what about ecommerce sites, where your ROI is so closely tied to specific product revenue and margins are often razor thin?

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Define Your Personas by Finding the Negative (Personas)

[fa icon="calendar'] Oct 12, 2017 / by Amy Hayward posted in Inbound Marketing, HubSpot, Content Marketing

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In our line of work, we often talk about buyer personas – profiles we’ve created of our most dedicated customers who understand and cherish our values. The more we understand these profiles the more we can become perfectly targeted to their needs. But what about the opposite kind of customer?

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Comparing Content Management Systems: WordPress vs. HubSpot

[fa icon="calendar'] Aug 21, 2017 / by Janette Smuts posted in HubSpot, WordPress, Content Management System

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Deciding on a content management system (CMS) for your business can be a challenging task, and switching your website’s CMS can be even more daunting. There are numerous platform options available that have a wide range of features and functionalities and it’s important to keep in mind not only your business requirements, but the needs and expectations of your clients as well.

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