Inbound marketing (aka content marketing) is a no brainer for service-focused websites. But what about ecommerce sites, where your ROI is so closely tied to specific product revenue and margins are often razor thin?
In our line of work, we often talk about buyer personas – profiles we’ve created of our most dedicated customers who understand and cherish our values. The more we understand these profiles the more we can become perfectly targeted to their needs. But what about the opposite kind of customer?
Deciding on a content management system (CMS) for your business can be a challenging task, and switching your website’s CMS can be even more daunting. There are numerous platform options available that have a wide range of features and functionalities and it’s important to keep in mind not only your business requirements, but the needs and expectations of your clients as well.
Tanya Wigmore, Vice-President of Marketing at Meticulosity, compares content management systems WordPress and HubSpot.
Meticulosity was awarded an Impact Award for Growth-Driven Design (GDD) yesterday by HubSpot, the industry leader in inbound marketing automation software. The award is given out on a quarterly basis to Certified HubSpot Agency Partners. Meticulosity, a Gold HubSpot Agency Partner, entered a case study featuring client Cayman Enterprise City that won the award.