You've decided that it's time to clean up your HubSpot contacts database. There are some people who consistently bounce, there are some old (and questionably obtained) contacts and there are those who you just know are in there twice because they've moved companies at some point in the last few years. Tackling your contacts list in an actionable way can be tricky, especially if you have a LOT of contacts, so here's a starting point for your reference.
As a HubSpot user you know know that your contact database is a goldmine of sales opportunity. Having lots of segmented lists, custom workflows, lead scoring and full contact records can help you be an agile marketer ready to deliver custom content for the right contacts at the right time. But sometimes we can get a little greedy with our contact list and keep people on it much longer than we need to.
Here are four reasons why you should delete your HubSpot contacts:
We are incredibly excited to announce that Meticulosity has achieved a new milestone and is a Certified HubSpot Platinum Partner Agency!
This blog post digs deep into the successes we've had with our client, Algamus Gambling Treatment Center, during Growth-Driven Design and Inbound Marketing campaign. What's uniquely interesting about Algamus is that they were directly affected by Google's stance on addiction treatment center advertising, which caused some of their competitors and partners to shut down. The fact that Algamus was able to weather the storm is directly attributable to their inbound marketing campaigns.
Inbound marketing (aka content marketing) is a no brainer for service-focused websites. But what about ecommerce sites, where your ROI is so closely tied to specific product revenue and margins are often razor thin?