As part of an inbound marketing strategy, lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and throughout the buyer’s journey so that when they reach their decision-making point they choose you. One way to nurture leads is through email campaigns.
Email marketing can be an important part of both inbound and outbound marketing strategies for many businesses. Using email in marketing for health care centers is not as straight forward as it is for traditional businesses. Elements such as HIPPA, patient privacy and the nature of medical care all necessitate a modified approach to email marketing. Substance abuse and other specialized treatment centers are even more unique in their patient population and sensitivity to privacy issues. So what can medical clinics learn from the traditional world of email marketing and how can that be applied to marketing to those in need of specialized medical proceedures?
Step away from the keyboard! Over emailing your contact and customer lists is probably the biggest email marketing mistake you can make. Not only is it super annoying and likely to put-off customers, it can lead to serious un-subscribes – which mean lower ROI from each future email.