The Conversion Blog

Reducing Abandoned Carts on Your Ecommerce Site

[fa icon="calendar'] Sep 13, 2018 / by Amy Hayward posted in Ecommerce, Email Marketing, Magento, HubSpot Automation, Abandoned Carts [fa icon="comment"] 2 Comments

There's nothing worse than watching sales dip and abandoned carts skyrocket on your ecommerce site. Here's the good news: if you’re struggling with sales optimization you’re not entirely alone — a striking 75.6% of carts were abandoned in 2018. It’s clear that there’s real potential value in re-engaging these leads, nurturing them into customers, but how can you get started with this? 

Take a look at some of our top tips for ecommerce sites when it comes to conversion optimization and leading nurturing. Using these tricks, you’ll be able to supercharge your processes today.

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Tips to Conduct a HubSpot Contact Audit

[fa icon="calendar'] Aug 07, 2018 / by Tanya Wigmore posted in Email Marketing, Inbound Marketing, HubSpot, CRM [fa icon="comment"] 1 Comment

You've decided that it's time to clean up your HubSpot contacts database. There are some people who consistently bounce, there are some old (and questionably obtained) contacts and there are those who you just know are in there twice because they've moved companies at some point in the last few years. Tackling your contacts list in an actionable way can be tricky, especially if you have a LOT of contacts, so here's a starting point for your reference.

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Why You Should Delete HubSpot Contacts

[fa icon="calendar'] Jul 24, 2018 / by Tanya Wigmore posted in Email Marketing, HubSpot [fa icon="comment"] 0 Comments

As a HubSpot user you know know that your contact database is a goldmine of sales opportunity. Having lots of segmented lists, custom workflows, lead scoring and full contact records can help you be an agile marketer ready to deliver custom content for the right contacts at the right time. But sometimes we can get a little greedy with our contact list and keep people on it much longer than we need to. 

Here are four reasons why you should delete your HubSpot contacts:

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Lead Nurturing for Retail: Email Campaigns

[fa icon="calendar'] Nov 17, 2017 / by Amy Hayward posted in Email Marketing, Inbound Marketing, Content Marketing [fa icon="comment"] 1 Comment

As part of an inbound marketing strategy, lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and throughout the buyer’s journey so that when they reach their decision-making point they choose you. One way to nurture leads is through email campaigns. 

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Email Marketing for Medical Clinics

[fa icon="calendar'] Jan 19, 2016 / by David Ward posted in Email Marketing, Inbound Marketing, Medical Marketing [fa icon="comment"] 0 Comments

Email marketing can be an important part of both inbound and outbound marketing strategies for many businesses.  Using email in marketing for health care centers is not as straight forward as it is for traditional businesses.  Elements such as HIPPA, patient privacy and the nature of medical care all necessitate a modified approach to email marketing.  Substance abuse and other specialized treatment centers are even more unique in their patient population and sensitivity to privacy issues.  So what can medical clinics learn from the traditional world of email marketing and how can that be applied to marketing to those in need of specialized medical proceedures?

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