The Conversion Blog

Leveraging Magento for True Holiday Marketing Success

[fa icon="calendar'] Aug 01, 2018 / by Amy Hayward posted in SEO, Ecommerce, Magento, Inbound Marketing, Content Management System, Holiday Marketing

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We’ve said it once, and we’ll say it again, leaving your holiday campaign planning until Q3 is a very seat-of-your-pants approach to ecommerce marketing. That said, if for whatever reason you’re putting together your strategies just now we have the perfect post for you that is going to maximize conversions and increase sales over the holidays when it comes to your Magento store.

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How to Leverage Existing FinTech Customers to Grow Your Business

[fa icon="calendar'] Jul 03, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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We see many FinTech and Blockchain companies missing out on opportunities to leverage and delight their existing client base. Your existing clients, users, and investors have the greatest potential to become voices for your brand, championing your values and offering social proof to potential new clients. If you’re not working on delighting your current users or customers you’re missing out on new potential leads and on repeat business.

Let’s take a look at how you can efficiently and effectively delight your current users, investors, and clients and kickstart growth using Inbound FinTech Marketing.

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Meticulosity Lands HubSpot Platinum Agency Status

[fa icon="calendar'] Jun 26, 2018 / by Tanya Wigmore posted in News, Inbound Marketing, HubSpot, Agency, Awards

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We are incredibly excited to announce that Meticulosity has achieved a new milestone and is a Certified HubSpot Platinum Partner Agency!

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How To Use Instagram to Increase Ecommerce Sales

[fa icon="calendar'] Jun 20, 2018 / by Amy Hayward posted in Inbound Marketing, CTAs for Ecommerce, Social Media Management, Instagram

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Instagram is an incredible platform ideally suited for visual storytelling. Writing powerful calls-to-action on organic posts on Instagram, converting engagement within platform to sales, has always been somewhat of a challenge for ecommerce accounts – links aren't clickable on organic posts and there are no buttons users can press to purchase items unless the post is an ad. That is, until now.

Given the huge potential for sales on Instagram (with over 800,000 monthly shoppers) the platform has begun upgrading their features to make them more ecommerce friendly. Let's take a look at these new ecommerce features and how you can best take advantage of them.

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Leveraging Growth-Driven Design & Inbound Marketing for a Highly Regulated Market

[fa icon="calendar'] May 11, 2018 / by Tanya Wigmore posted in Client Spotlight, Growth-Driven Design, Inbound Marketing, HubSpot, Content Marketing, Growth-Driven Development

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This blog post digs deep into the successes we've had with our client, Algamus Gambling Treatment Center, during Growth-Driven Design and Inbound Marketing campaign. What's uniquely interesting about Algamus is that they were directly affected by Google's stance on addiction treatment center advertising, which caused some of their competitors and partners to shut down. The fact that Algamus was able to weather the storm is directly attributable to their inbound marketing campaigns.

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