The Conversion Blog

How to Leverage Existing FinTech Customers to Grow Your Business

[fa icon="calendar'] Jul 03, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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We see many FinTech and Blockchain companies missing out on opportunities to leverage and delight their existing client base. Your existing clients, users, and investors have the greatest potential to become voices for your brand, championing your values and offering social proof to potential new clients. If you’re not working on delighting your current users or customers you’re missing out on new potential leads and on repeat business.

Let’s take a look at how you can efficiently and effectively delight your current users, investors, and clients and kickstart growth using Inbound FinTech Marketing.

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Meticulosity Lands HubSpot Platinum Agency Status

[fa icon="calendar'] Jun 26, 2018 / by Tanya Wigmore posted in News, Inbound Marketing, HubSpot, Agency, Awards

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We are incredibly excited to announce that Meticulosity has achieved a new milestone and is a Certified HubSpot Platinum Partner Agency!

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How To Use Instagram to Increase Ecommerce Sales

[fa icon="calendar'] Jun 20, 2018 / by Amy Hayward posted in Inbound Marketing, CTAs for Ecommerce, Social Media Management, Instagram

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Instagram is an incredible platform ideally suited for visual storytelling. Writing powerful calls-to-action on organic posts on Instagram, converting engagement within platform to sales, has always been somewhat of a challenge for ecommerce accounts – links aren't clickable on organic posts and there are no buttons users can press to purchase items unless the post is an ad. That is, until now.

Given the huge potential for sales on Instagram (with over 800,000 monthly shoppers) the platform has begun upgrading their features to make them more ecommerce friendly. Let's take a look at these new ecommerce features and how you can best take advantage of them.

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Leveraging Growth-Driven Design & Inbound Marketing for a Highly Regulated Market

[fa icon="calendar'] May 11, 2018 / by Tanya Wigmore posted in Client Spotlight, Growth-Driven Design, Inbound Marketing, HubSpot, Content Marketing, Growth-Driven Development

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This blog post digs deep into the successes we've had with our client, Algamus Gambling Treatment Center, during Growth-Driven Design and Inbound Marketing campaign. What's uniquely interesting about Algamus is that they were directly affected by Google's stance on addiction treatment center advertising, which caused some of their competitors and partners to shut down. The fact that Algamus was able to weather the storm is directly attributable to their inbound marketing campaigns.

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Increase Your Conversions with These Free Downloadable CTA Buttons

[fa icon="calendar'] Apr 27, 2018 / by Amy Hayward posted in Ecommerce, Web Design, Inbound Marketing, CTAs for Ecommerce, Resources

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When it comes to your marketing KPIs, nothing is more important in your digital campaigns than spurring visitors to action and generating those sweet leads. You probably already know just how vital calls-to-action (CTAs) are and the devastating consequences when they don’t convert visitors into leads. This when you need to step-up and lead your team towards better CTA design and execution.

So, how can you do this? When you’re strapped for time and resources, building custom CTAs from scratch is likely a no-go. This is why we’ve put together an easy to adjust series of calls-to-action (CTAs) that you can download today. These CTAs are bold, simple, and easy-to-adjust meaning that once you’ve read our advice you can get your team working on new CTAs that are going to be effective on your ecommerce site.

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