The Conversion Blog

THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 43, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

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If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

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How Video Can Help To Market Blockchain Technology

[fa icon="calendar'] / by Amy Hayward posted in Video, Content Marketing, FinTech Marketing

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Picture the scene: a tiny hotel room in a questionable part of Hong Kong and one man sat with Pikachu and SpongeBob flash drives (one of each respectively) plugged into his laptop using them to run a secret program in order to systematically and utterly destroy cryptographic "toxic waste" that the cryptocurrency zcash creates.

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The Key to Using Video on a Website

[fa icon="calendar'] / by Lorena Morejon posted in Video

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One type of content that is still not used enough in the world of SEO is online video.

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Do YouTube Video Ads Work?

[fa icon="calendar'] / by Tanya Wigmore posted in Video

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We’ve all experienced video ads on YouTube and we’ve all waited the appropriate number of seconds to pass before we hit “Skip”, leading many of our prospective online advertising clients to ask “Do YouTube ads even work?”

Google has just released data from a meta-analysis of 56 case studies from brands within six different industries, across eight countries over the last 3 years and supplemented that data with their own research to conclude that yes, YouTube ads are effective and are more effective than TV ads.

“YouTube delivers a higher return on investment than TV in 77% of studies.”

 

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YouTube: The Only Place to Host Your Videos

[fa icon="calendar'] / by David Ward posted in Video

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There is only one place you should be hosting your videos: YouTube. You simply can't host your own video content anymore - mobile devices, browser wars, and security issues have changed the landscape for good. What's more, there are super SEO benefits from Google for using their property to share video content.

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