Posts by Ian Cameron
Top 5 Paid Advertising Mistakes: Part 2
The top 5 mistakes marketers make when doing paid advertising.
Marketing in a Crisis
Don't pull back on your marketing during a crisis, keep the spending up, but tweak your media mix to get the best results.
Google Search Ads: The Agency Delivery Playbook
How agencies scope, deliver, and report Google Search Ads: dynamic search, Shopping, and closed-loop HubSpot tracking, white-label under your brand.
HubSpot vs. Marketo: An Agency Guide
How agencies weigh HubSpot vs. Marketo for clients, and what breaks in a Marketo-to-HubSpot migration. From a Diamond HubSpot Solutions Partner.
Facebook Ads Failing? An Agency Troubleshooting Guide
The nine reasons client Facebook and Meta ad campaigns underspend or stall, and how a Diamond HubSpot partner troubleshoots paid social for agencies.
Facebook Live for Agencies: White-Label Delivery Guide
How agencies plan, produce, and package Facebook Live for clients under their own brand, from a Diamond HubSpot partner, 17+ years as an agency.
Considerations for Upgrading to Magento 2 in 2018
With the year well under-way, it’s time for online merchants to review plans for 2018. If you
Brand Affinity: Turning Client Content Into Conversions
Brand affinity turns educational content into trust and sales, delivered white-label by a Diamond HubSpot partner trusted by 70+ agencies.
Retail Email Nurturing: A White-Label Agency Playbook
How agencies scope, build, and scale retail email lead-nurturing for clients in HubSpot, a white-label playbook from a Diamond HubSpot partner.
Inbound Marketing for Ecommerce: The Agency Playbook
How agencies deliver inbound marketing for ecommerce clients: workstreams, packaging, and the retainer ROI case, from a Diamond HubSpot partner.
Negative Buyer Personas: An Agency Playbook
How agencies use negative buyer personas to protect client ad budgets, HubSpot says 30% of marketers still call lead gen their top challenge.
