Posts by Ian Cameron
Top 5 Paid Advertising Mistakes: Part 2
The top 5 mistakes marketers make when doing paid advertising.
Marketing in a Crisis
Don't pull back on your marketing during a crisis, keep the spending up, but tweak your media mix to get the best results.
Google Search Ads: The Agency Delivery Playbook
How agencies scope, deliver, and report Google Search Ads — dynamic search, Shopping, and closed-loop HubSpot tracking, white-label under your brand.
HubSpot vs. Marketo: An Agency Guide
How agencies weigh HubSpot vs. Marketo for clients — and what breaks in a Marketo-to-HubSpot migration. From a Diamond HubSpot Solutions Partner.
Facebook Ads Failing? An Agency Troubleshooting Guide
The nine reasons client Facebook and Meta ad campaigns underspend or stall — and how a Diamond HubSpot partner troubleshoots paid social for agencies.
Facebook Live for Agencies: White-Label Delivery Guide
How agencies plan, produce, and package Facebook Live for clients under their own brand — from a Diamond HubSpot partner, 17+ years as an agency.
Facebook is Changing Again: Here's How To Keep Ahead
This year, Facebook is undergoing major changes. Here’s how your company can keep ahead, and improve conversion rates in the process.
Considerations for Upgrading to Magento 2 in 2018
With the year well under-way, it’s time for online merchants to review plans for 2018. If you
Brand Affinity: Turning Client Content Into Conversions
Brand affinity turns educational content into trust and sales, delivered white-label by a Diamond HubSpot partner trusted by 70+ agencies.
Retail Email Nurturing: A White-Label Agency Playbook
How agencies scope, build, and scale retail email lead-nurturing for clients in HubSpot — a white-label playbook from a Diamond HubSpot partner.
Inbound Marketing for Ecommerce: The Agency Playbook
How agencies deliver inbound marketing for ecommerce clients — workstreams, packaging, and the retainer ROI case, from a Diamond HubSpot partner.
Negative Buyer Personas: An Agency Playbook
How agencies use negative buyer personas to protect client ad budgets — HubSpot says 30% of marketers still call lead gen their top challenge.
Comparing Content Management Systems: WordPress vs. HubSpot
Are you confused about which content management platform to use for your site? Here's an article that compares WordPress and HubSpot to help you make the right decision.
