Blog

Google Ads Review Extensions: Gone, and What Replaced Them
Google retired review extensions in 2018. See what agencies deliver instead to put third-party proof in client ads, from a Diamond HubSpot PPC partner.

Best Breadcrumb Structure for Ecommerce Sites
Location-based vs attribute-based ecommerce breadcrumbs, structured for the 77% of AI-agent activity that lands on product pages.

How to Improve Email Conversion Rates with Catchy Subject Lines
How to write email subject lines that lift open and conversion rates, and why short subject lines are the easiest thing you can split test.

Holiday Marketing Planning
As an online retailer, learn why you need to create a holiday marketing plan that’s strong, attractive and aligns with your marketing goals with this guide.

Google My Business Posts, Direct Messages & Automatic Bookings
Don't neglect your Google My Business page, it should be at the top of your priority list. Learn how these changes can make a huge impact in your local search.

Google Location Extensions for Agency PPC Delivery
How agencies set up, package, and white-label Google location extensions for local clients, the delivery playbook from a Diamond HubSpot partner.

Marketing Challenges Agencies Solve for Clients
How agencies deliver messaging, content, ROI reporting, and the right tech stack for clients at scale, from a Diamond HubSpot partner, 11,800+ projects.

