Negative keyword lists are as important to your PPC campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your..

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't..

Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords (now Google Ads) is a robust..

AdWords is consistently changing their ad formats and if you’re not yet aware of what AdWords ad extensions are, I’m going to assume you’re new to the AdWords game. Pre-ad extensions, a Google..

Adding extensions is an exceptional way to increase conversions, clicks and CTRs on Google search. They are useful tools to increase visibility, customer trust, store perception, and ad revenue...

A good reputation can go a long way. With Google AdWords Review Extensions, you have the opportunity to include reviews, awards and testimonials below your text ads. And what’s even better? These..

It’s important to give your customers a better idea of your products and services before they click your ad. With the structured snippets extension, you can do exactly this! The extension helps..

Leveraging location extensions in AdWords is vital if you have a physical location. It’s estimated that over 20% of Google searches are local searches, and over 50% of local searches conducted on..