The Conversion Blog

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign— screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords (now Google Ads) is a robust marketing platform and even a small oversight can hurt the return on investment (ROI) of your campaigns. In order to achieve your goals with the set ad spend, here are a few areas you can focus on.

AdWords is consistently changing their ad formats and if you’re not yet aware of what AdWords ad extensions are, I’m going to assume you’re new to the AdWords game. Pre-ad extensions, a Google AdWords text ad was pretty straight forward with a Headline, URL, and Description. Now, a text ad can have a handful of other pieces of information showing including ratings, sitelinks, call or text buttons, and more.

Adding extensions is an exceptional way to increase conversions, clicks and CTRs on Google search. They are useful tools to increase visibility, customer trust, store perception, and ad revenue. But the question is, Will Ad Extensions Increase Your Ad Rank?

A good reputation can go a long way. With Google AdWords Review Extensions, you have the opportunity to include reviews, awards and testimonials below your text ads. And what’s even better? These extensions make your ads more prominent and increases CTR, which makes it a great tool to leverage!