The Conversion Blog

Using Filters & Exclusions to Improve Google Analytics Data

[fa icon="calendar'] Nov 02, 2018 / by Tanya Wigmore posted in SEO, Analytics [fa icon="comment"] 1 Comment

Google Analytics is a fantastic tool to help you identify who is coming to your site, how they got there and what they did while they were visiting. However, if you don't take a few minutes to set up some key data filters, the data that you're looking at is going to be full of junk that's distorting your data. If your data sucks, the decisions you make based on it might too. 

If you want better data integrity from your Google Analytics account, you'll want to consider adding filters.

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Managing NAP Inconsistencies to Improve Local Business Rankings

[fa icon="calendar'] Aug 08, 2018 / by Tanya Wigmore posted in Social Media, SEO, Local Search, Google My Business, Facebook [fa icon="comment"] 3 Comments

Having your local business rank well on Google Maps & Google Local Search Results is absolutely essential to drive new new customers to your store instead of having them wander over to a competitor. Having NAP consistency (name, address, place consistency) is one of the most important things to rank better on Google Maps and get that foot traffic.

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5 SEO Tricks to Quickly Optimize Your Magento Store

[fa icon="calendar'] Jul 12, 2018 / by Tanya Wigmore posted in SEO, Ecommerce, Magento [fa icon="comment"] 1 Comment

Our retail clients are always looking for ways to optimize their Magneto stores and we're always looking for scalable ways to assist. Based on our most frequently asked Magento SEO questions, here's our list of 5 Easy Tricks to Quickly Optimize Your Magento Store!

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The Link Between Voice Search and Local Search

[fa icon="calendar'] Mar 28, 2018 / by Erica Matsheza posted in SEO, Local Search, Google My Business [fa icon="comment"] 0 Comments

Voice search is transforming the world, and the future of local search now lies in voice. Google has predicted that by 2020, around 50% of search queries will be voice searches. With a great low rating of 4.9% word error rate, Google’s speech recognition technology continues to develop, optimize and perfect voice search experiences. Today, 20 percent of search queries on Google and Android devices are voice searches. Now is the time to optimize local search leveraging voice search strategies.

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Practitioner Listings in Google My Business

[fa icon="calendar'] Mar 22, 2018 / by Erica Matsheza posted in SEO, Local Search, Google My Business [fa icon="comment"] 2 Comments

Google My Business pages, or Google Places pages, are the local business listings that you see in the Google Search Results and Map Search Results to help you find physical business locations. They are incredibly important for local search rankings. But what about when your local practitioners get a lot of search volume, can you optimize local search for individuals?

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