The Conversion Blog

Voice search is transforming the world, and the future of local search now lies in voice. Google has predicted that by 2020, around 50% of search queries will be voice searches. With a great low rating of 4.9% word error rate, Google’s speech recognition technology continues to develop, optimize and perfect voice search experiences. Today, 20 percent of search queries on Google and Android devices are voice searches. Now is the time to optimize local search leveraging voice search strategies.

Google My Business pages, or Google Places pages, are the local business listings that you see in the Google Search Results and Map Search Results to help you find physical business locations. They are incredibly important for local search rankings. But what about when your local practitioners get a lot of search volume, can you optimize local search for individuals?

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign— screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation going to put you out of a job, will you need to learn some new skills, or will you be able to coast through 2018 unscathed?