The Conversion Blog

Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 44, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

[fa icon="comment"] 0 Comments

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

Read More [fa icon="long-arrow-right"]

THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 43, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

[fa icon="comment"] 0 Comments

If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

Read More [fa icon="long-arrow-right"]

How Your Job as a Digital Marketer Will Change in 2018

[fa icon="calendar'] Jan 04, 2018 / by Tanya Wigmore posted in SEO, Inbound Marketing, Chatbots, Facebook

[fa icon="comment"] 0 Comments

There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation going to put you out of a job, will you need to learn some new skills, or will you be able to coast through 2018 unscathed?

Read More [fa icon="long-arrow-right"]

Does Your ccTLD Make a Difference for Rankings?

[fa icon="calendar'] / by Tanya Wigmore posted in SEO, Ecommerce, Local Search

[fa icon="comment"] 0 Comments

Yes. In some cases, having a country specific top level domain (your "country code top-level domain", or ccTLD) of the country you are targeting can significantly increase your search engine rankings in that country.

Read More [fa icon="long-arrow-right"]

Tips for Conducting Keyword Research for International Sites

[fa icon="calendar'] / by Amy Hayward posted in SEO, Content Marketing

[fa icon="comment"] 0 Comments

Keyword research is vital to any good search engine optimization plan. Whether you’re starting a paid search campaign or relying on organic traffic, knowing which keywords you’re targeting can dramatically increase the visits and lead generation on your site. 

Read More [fa icon="long-arrow-right"]