Do Ad Extensions Increase Ad Placement?

Author: David Ward Published: 2017-08-08

David Ward

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Maximizing Ad Extensions for your advertising campaigns can affect how you score. Learn how!

A technologist, marketer, and serial entrepreneur since 1996, Dave has built solutions to nearly every problem.

Adding extensions is an exceptional way to increase conversions, clicks and CTRs on Google search. They are useful tools to increase visibility, customer trust, store perception, and ad revenue. But the question is, Will Ad Extensions Increase Your Ad Rank?

Ad Rank is a value that's used to determine where your advertisements appear and how much you are going to be charged for each ad click. The ad rank is calculated using your bid amount, your quality score (the expected Click Through Rate (CTR), ad relevance, and landing page experience) as well the impact of your ad extensions. If you have a good quality score and a good rank, you can potentially out rank your competitor without increasing your keyword bid.

To get the most out of your ad extensions, being a little strategic can surely help. For example, you can create extensions based on the stages of the buyer’s journey:

Matching your extensions to the overall objective of your campaign can be a good idea too:

Ad extensions have the potential to help you stand out in your industry and grab the much-needed attention of your customers. To gain the maximum visibility, tracking the ad performance is extremely crucial. Continuously optimizing and monitoring the performance of your ad extensions can help you improve your conversions and CTRs with a limited ad spend.

An effective advertisement with a strong Quality Score will have a strong Ad Rank, even if they don’t have the best budget. Paying less to rank higher is the goal of every advertiser and ad extensions are a way to make that happen!

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