Healthcare professionals have a long history of being taken advantage of and held hostage by IT consultants. Because their training and experience is generally not related to IT, those who help with marketing, computer systems, and other ‘technical’ aspects of the business either assume that medical professionals don’t understand their technical systems or else the providers are just too lazy to bother to learninbreaking it down for us so that the client can understand it.
For any inbound marketing campaign, you need to consider the Buyer’s Journey; that is, the journey that someone takes before they end up contacting you about your services. There are a few different personas that you are likely targeting in your marketing to fill your beds, but the persona we are going to consider for this buyer’s journey is the patient.
Inbound marketing has seen amazing growth over the past few years and it’s not a surprise. Content has always been King when it comes to your website and producing more, quality content that appeals to your audience is a surefire way to further engage with them.
So how do you increase keyword rankings, bring in more potential clients, and build awareness for your brand?
Addiction marketing is tough sometimes. Inbound marketing for addiction clinics allows you to reach your market in a more sensitive, less direct way than paid ads which can come across as pushy, invasive or insensitive. But what about straight up haters who just don’t believe that addiction clinics work?
So many website owners that we talk to have a long list of changes that they would like to make on their website but the thought of doing a full website redesign with all it’s work, budget requirements, and unknowns, prevents them from taking any action. For this group of website owners, it better to keep the devil you know than to embark in a new clinic website launch that can cost several thousand dollars and still not meet your requirements.